In This Issue
Pet food producer on track to double its size
Burns set to close one of its pet shops
Pet shop specialising in natural items opens second store
Visitor registration for biggest-ever PATS now open
Retail group adds fast growing pet nutrition brand to stores
Pet Health Club announces StreetVet donation initiative
iPET Network awarded support grant to offer fully bilingual animal FE courses in Wales
The EasyEat…an ergonomically designed dog feeder
Donald Cooke becomes exclusive Boil and Broth distributor
Ready meals for pets launch in Ocado Retail
Dorwest Herbs launches new look packaging
Furr Boost now available at B&M
The launch of PAWD DRINKS, a ground-breaking range of easy-to-feed liquid supplements for dogs
Get your own copy of Pet Trade Xtra
Spring Budget offers retailers glimmer of hope, says bira
Entries for Crufts 2024 up on last year
The Kennel Club and Mars Petcare launch Partners in Petcare
Will Pomeranian breeder set new record at Crufts?
Retailers urged to stock up on hedgehog food
Grass roots reminder for CSJ community
Lisa Giddings is new Vetpol Professional Development Lead
One in seven pet rabbits suffer with dental disease
The best of last edition of Pet Trade Xtra
Sniffers Pet Care secures additional £850k in private equity backing to support high-growth trajectory
Dog treat brand founder turns down Dragons’ offer
Jollyes secures investment to supercharge growth
Growing pet firm expands into new industrial unit
Plans for three-day PATS 2024 well underway
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


The EasyEat…an ergonomically designed dog feeder

 

The EasyEat has been created in the UK by passionate pet lovers Callum Saunders and Declan Poole in order to alleviate the harm that is caused by the unhealthy eating position from traditional and even raised bowls.  

 

This especially affects flat-faced breeds of dogs. Working with numerous vets they have created a beautifully designed raised pet feeder that will enhance your dog’s life and with its aesthetic design, will add style to your home.


The EasyEat’s open, edgeless entry creates a natural feeding position - a straight back and elongated neck with a forward facing head creating open airways. Opening airways is essential for flat faced breeds as they are prone to suffer with narrow nasal passages and windpipes which can lead to breathing problems.

 

The inspiration for this design came from one of the creator’s dogs, Benji. He was diagnosed with pug myelopathy about 4-5 years ago and at the age of 7 found himself in a lot of pain, couldn’t really use his back legs and would cry during feeding times as he would be bending down putting pressure on his joints and spine. It was only after experimenting with a plate on a flat surface that Callum and Declan found the correct feeding position which has now been replicated in The EasyEat feeder.

 

“The EasyEat feeder has an open entry design, with very little depth which is the catalyst to unlocking the health benefits of the product. There is nothing else like it on the market in terms of the technical measurements and design. We have a design patent across the UK, EU and a patent in the USA,” says Callum.

 

“Incorporated in our design are a number of features such as: built in handles for easy manoeuvrability, over-moulded TPE feet to help stability and protect floors, stacking feature for easy storage, removable inserts to help with a slow feeder option and our ergonomic design which helps cleaning and keeping everything hygienic.  All of this together helps make us truly unique.”

 

The EasyEat feeder is available in a range of colours, original beige and five pastel colours. RRP: £39.99-£44.99 depending on finish. Slow feeder extra insert £19.99

 

For further information visit www.easyeatofficial.com

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