Yorkshire-based pet business The Innocent Hound is celebrating the nation’s love for dogs in a new campaign and has enlisted the support of international floral designer Jonathan Moseley.

The #MyInnocentHound campaign highlights the special bond between dogs and their owners and explores why ‘life is better with a dog’.

Jonathan Moseley said: “Throughout my life, dogs have provided a constant source of companionship, loyalty and unconditional love. If I had to sacrifice flowers or dogs within my life, then there is absolutely no question which one would go. Without my canine companion I just cannot function and the joy that they so freely bring into our lives is priceless.”

Chloe Heaton, founder of The Innocent Hound, added: “We’re delighted to have Jonathan Moseley supporting our #MyInnocentHound campaign. As a business that is passionate about dogs and passionate about the food they eat, we want to celebrate our love for dogs as a nation. They enrich our lives, they bring joy and they come with some of the most powerful health benefits. Dogs help us make those healthy lifestyle changes which have positive impacts on our mental and physical health and wellbeing.”

Through the campaign The Innocent Hound wants to stress the importance of dog enrichment, and will focus on a range of activities designed to stimulate and entertain, making dogs happier, healthier and more confident.

The Innocent Hound is encouraging all dog lovers to share a photo of their animals that makes their life better at #MyInnocentHound

The Innocent Hound produces a range of award-winning air-dried complete dog food and treats. More information can be found at www.theinnocenthound.co.uk