In This Issue
Boost for pet industry as four trend-setting firms are recognised with Queen's Award for Enterprise
Dog Rocks' international success rewarded
The ultimate achievement for pet food brand Lily's Kitchen
Innovation Award is just the tonic for Lintbells
GA Pet Food Partners rewarded for international trade
Well-established North Norfolk pet shop for sale
PDSA launches exciting new range of pet care products
Bucktons launch high energy suet pellets in three flavours
PetQuip database helps generate overseas sales leads
Cotswold RAW expands its rural repertoire
Eukanuba to offer nutritional advice at National Pet Show
‘God Save The Corgi’ treats celebrate Queen’s birthday
SureFlap launches the SureFeed Sealed Pet Bowl
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Vets call on MPs for better tools for enforcement of animal welfare laws
New mini variety of popular Arden Grange diet
New appointment at Grove Pet Foods
Barking Heads launches treat to help dogs get fit
Joint Tablets added to Beaphar range
PDSA vets come to the rescue of Ray the dog after food raid
FELIWAY FRIENDS tackles cat squabble problems
Benyfit Natural introduces a Premium Blend range
Bissell to revolutionise the carpet cleaning category
Johnston & Jeff produces wild bird feeding films
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‘God Save The Corgi’ treats celebrate Queen’s birthday

It may not be the biggest breed of dog in town, but when it comes to celebrating a true Welsh legend, a four-legged bastion of Britishness it’s hard to look beyond our Queen’s best-loved pooch, the noble Corgi.

For decades these diminutive dogs have strolled loyally by our Queen’s side,  a small yet tenacious beacon of quintessential Englishness that’s as inextricably linked to this Isle as double-decker buses, letter boxes, black cabs, James Bond, marmalade and jam roly-poly.

And yet, for all its unstinting loyal service to our appreciative sovereign, this is one noble breed that now finds itself teetering on the very edge of the ‘vulnerable, native breed’ list compiled by our esteemed colleagues at the Kennel Club.

According to DTC (The Dog Treat Company) founder Joe Halliwell, "For us the Queen's 90th Birthday seemed the perfect celebration to raise awareness for such an enigmatic blue-blooded breed, courtesy of some suitably striking patriotic packaging and our latest upmarket recipe that marries human-grade chicken liver with turmeric, coconut oil, organic chia seeds and black pepper.

"As ever our priority is to bind rich, nutritious ingredients that are low in fat yet brimming with beneficial health benefits (assist improved digestion, joints and coat amongst others."

God Save The Corgi will be available online at and and via a diverse yet discerning retail base that includes: veterinary practices, garden centres, independent pet shops, wholefood stores, pubs and nationwide pet retail chains.

What’s more, for every unit sold, DTC will dispatch direct treats donation to DTCs Devon-based charity, Animals in Distress (

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