In This Issue
Pet firm launches crowdfunding campaign for revolutionary dog bowl that fights germs
Pet rabbit obesity is a problem and needs to be addressed
PATS Telford shapes up to be a memorable show
Pet cooling range takes market by storm
FourFriends Pet Foods launches new grain-free recipes
Lily’s Kitchen makes a stand for love
'Leading the Way'...to new business opportunity
Natures Menu refreshes ‘Raw Treats' range
Cool tips for hot weather from Vet's Kitchen
Spare a thought for birds in heatwave, urges wildlife firm
First glimpse of the new Loving Pets warehouse designs
EUKANUBA reveals Live Life Well Together Ambassadors
Get your own copy of Pet Trade Xtra
Beaphar launches #DrawMeYourFamily competition
TurmerTinc! breaks records for CSJ
Plans for new pet crematorium in Nottinghamshire approved
Blue Cross comments following the Westminster debate on pet theft
Brambles PAW team up with Royal Canin to help save wildlife babies
Catfest launches first ever cat-lover event in London
New book tackles quirks of cat behaviour
Koi Show at Squire’s Garden Centre in Washington
The best of the previous Pet Trade Xtra
Vital storms ahead with new energy...and new offices!
Pet firm ranks third in European Great Place to Work list
East London pet shop to close after 46 years
Woman hit with £350 vet bill after dog gets jaw stuck in £14 toy from Aldi
Thousands of dogs and businesses join in the fun on Bring Your Dog To Work Day
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact neil.pope@tgcmc.co.uk for all editorial matters.



Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
New book tackles quirks of cat behaviour
 

In this inventive, surprisingly funny, highly entertaining and practical book Engineering for Cats by Mac Delaney (Workman, £11.99), addresses the quirks of cat behaviour through the mindset of an aerospace engineer.

 

The book reveals 10 projects that solve the most common sources of friction affecting cats and their doting owners.

 

How to Build:

  1. Cat Cave
  2. Bunk Beds
  3. Drawbridge
  4. Cat Door
  5. Drinking Fountains
  6. Litter Box Cabinet
  7. Cat Treat Slot Machine
  8. Cat Wheel
  9. Simple Scratcher
  10. Simple Cat Shelf

Cats like furniture for claw sharpening, and prefer running water to still. Because cats don’t trust still water (in the wild, a stagnant pool can harbour disease), they’re often dehydrated and grumpy. Here’s how to build not one but two different fountains that will provide fresh, moving water.

 

Or another problem: Cats, diminutive in stature, can feel inferior around humans, causing them to play up negatively. The solution: Erect a cat shelf on your wall, giving your pet a prime perch and a height advantage.

 

And that furniture scratching problem? Construct the Cat Cave—it has angled surfaces for optimal scratching, a curved top for ergonomic lounging, a carpeted interior for perfect napping, and an escape route out back for emergency exits.

 

For any cat lover with a modicum of DIY skills, here’s a whole new approach to living happily ever after with your pet.

 

Mac Delaney is an aerospace engineer at United Technologies in San Diego. His two cats, Pepe and Nellie, were the inspiration for this book.

Facebook Twitter LinkedIn