In This Issue
New pet store concept from Kennelgate
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Excitement builds as PATS Telford gets set for epic show
Judging of 2018 PetQuip Awards takes place
Britain tops the polls for pet friendly places
Garden centre puts up the 'dogs welcome' signs
British brand Laughing Dog launches new cat food range
Pets at Home raises £50,000 for The Alzheimer’s Society
Ceva launches new fireworks marketing and display pack
Pawdacious new pet food has much to purr and bark about
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Pet shop owner issues appeal after snakes found roaming free
Moggy mad Brits spend £7.9bn a year on pet cats
RSPCA to showcase extensive range of products
National Champion for the fifth time
Microchip offence dog owner fined
Pets at Glee to showcase more products than ever before
25-year pet industry veteran launches new company: Dubbelman Consulting
The best of the previous Pet Trade Xtra
Pets at Home sales rise as new boss brings down prices
Cheap cat food is no better than feeding it a McDonald's
Row over 'Dogs Allowed' trial at RHS garden
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Ceva launches new fireworks marketing and display pack

Ceva Animal Health, manufacturer of ADAPTIL and FELIWAY, has launched a new fireworks marketing and display pack to provide pet owners with information on how to help their pets during the fireworks season.


The pack includes an informative new leaflet written by leading dog behaviourist, Gwen Bailey, and supported by Blue Cross, Association of Pet Behaviour Counsellors (APBC), Wood Green, Puppy School, International Cat Care and Cats Protection. 


It features the signs of firework fears in both dogs and cats, how to keep pets calm and safe while fireworks are going off and the importance of ensuring that puppies become gradually accustomed to loud and sudden noises.  It also highlights the benefits of pheromone support with ADAPTIL Calm Home Diffuser and FELIWAY CLASSIC Diffuser.


Also available in the pack is a leaflet holder, wall display, bunting and social media tool kit containing online banners, suggested social media posts, pet owner email text, PR and presentations. Vouchers will be available for free ADAPTIL and FELIWAY for pet owners already purchasing product.


“Our vibrant new fireworks marketing and display pack will help raise awareness of the signs of firework fears and the preventative measures that owners can carry out at home to help them keep their pets calm and safe during the fireworks season,” comments Abigail King, behaviour product manager at Ceva Animal Health.


To request a copy of the fireworks marketing and display pack, please phone Ceva’s head office on 01494 781510.

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