WildWash is launching a campaign to use less plastic, and its first step is to introduce refill centres across the UK.

The company uses PET plastic bottles for its products which are the most recyclable plastic bottles but still some bottles enter the municipal solid waste stream instead of being recycled.

Discarding plastic bottles instead of recycling them, wastes non-renewable resources and generates higher levels of greenhouse gases. Greenhouse gases trap the sun’s heat in the atmosphere, in a natural process called the greenhouse effect. This leads to Global Warming and this extra heat causes changes in climate patterns, including the severity of wind, precipitation and temperature fluctuations.

As part of its campaign WildWash will be suggesting ways that people can eliminate plastic from their lives and work towards cutting down the pollution of the planet. Small steps lead to big changes.

As a company that uses plastic WildWash will be looking at ways to reduce the plastic consumption. Its first step is to introduce refill centres across the UK. The first refill centre is The Mutz Nutz in Notting Hill (address: 221 Westbourne Park Road, Notting Hill, W11 1EA).

Customers will be able to bring their empty WildWash Pro 300ml bottles and refill them. The company's concentrated formula normally costs £14.95 a bottle, but for the refill service it will just be £10, so customers will make a huge cost saving as well as using less plastic.

"We are aiming by the end of the year to have centres offering this service all over the country to make it accessible to everyone," said Jane Cooper, of WildWash.

"We will be appealing to all our customers to help with this plea and we also welcome anyone and everyone to get involved with ideas and tips.

"We would like this campaign to span as far as possible."

Email info@wildwash.co.uk to get involved.