An online appeal has been launched to raise funds to help towards veterinary costs for a ‘pet shop’ dog that recently suffered a life-changing accident.

German Shepherd Rebel, the beloved shop dog at Dunscroft Pet Supplies in Doncaster, shattered his elbow in one leg and sustained damage to the other, leaving him in significant pain and unable to move about as he normally would.

The JustGiving appeal organised by Lisa Ross-McMann, hopes to raise £1,000 to help towards Rebel’s veterinary costs

Lisa wrote on the JustGiving page: “The cost of the urgent operations, treatment, and ongoing care is expected to reach around £10,000. As Rebel is well known and loved by many members within the Dunscroft and Stainforth community, Jo is doing everything she can to support his recovery, but this is a very difficult time and she cannot do it alone.

“We are asking for your support to help cover these essential veterinary costs. Any donation, no matter how small, will make a real difference, and sharing this page would mean so much to us as well. Thank you for your kindness, compassion, and support during this incredibly challenging time.”

The appeal has so far raised £410 – 41% of the £1,000 target – from 20 donations. The JustGiving page can be found by clicking here.