Trinkety Paws has just returned from Crufts having recorded record sales on its stand, particularly for the new designs launched at the show.
Trinkety Paws was recently recognised by The Independent newspaper in the IndyBest column for their Splattered Biothane Dog Lead and Biothane Dog Training Lead with both products coming in the top ten dog leads which were tried and tested by industry experts.
Trinkety Paw’s stand at Crufts which was its largest ever at the show, focussed on their core Trinkety Paws range of premium waterproof BioThane® collars and leads, their Easyfit Harnesses, and their Premium Rope Collection.
In addition to their existing range, Trinkety Paws also launched three brand new collections and added more designs to three existing collections.
Amongst the new collections were:
Statement Wrap Collection - featuring an eye-catching wraparound collar design, with designs that stand out from the rest, and offer the functionality you need in any weather. Designed to create beautiful colour contrast while maintaining the durability you expect from our products, this collection blends style, practicality and craftsmanship in one striking design.
Each collar features a wider plain backing strap, overlaid with a contrasting narrower wrap strap which showcases either our signature splatter finish or premium UV printed designs. This layered construction not only creates a distinctive aesthetic but also offers a broader, comfortable fit that is great for all size dogs, and works particularly well for larger breeds or Sighthound Breeds.
New additions to our Splatter Collection - a range of handcrafted waterproof dog collars and leads featuring a one-of-a-kind hand-splattered finish. We have added a brand-new Spring inspired Splatter Collars and Leads, in pastel colours with soft pastel splatter finish as well as a brand-new Neon Splatter Collection, featuring bold bright colours with Neon Splatter Finish. Both being real stand out looks for your dog.
Mighty Paws Range- purpose-built for strength, scale and serious presence. Designed specifically for larger breeds, this collection is available in sizes L, XL and XXL, offering enhanced width, reinforced hardware and dependable construction without compromising on style. Created for powerful builds and broader necks, the Mighty Paws collars feature an extra-wide strap profile for improved weight distribution and comfort. Whether you have a strong working breed, a giant companion, or simply prefer a bolder collar aesthetic, this range delivers both security and standout design in equal measure.
Summing up her experience at Crufts, Company Founder, Nadine Berger said, “Crufts 2026 was an incredibly exciting and successful show for us at Trinkety Paws. It was fantastic to launch several new designs and collections, and the response from visitors was overwhelming. Our new Splatter and UV-printed collections in particular proved extremely popular and quickly flew off the shelves throughout the event.
One of the most rewarding parts of Crufts is always meeting our customers face to face. It was wonderful to reconnect with so many loyal Trinkety Paws customers while also introducing the brand to a huge number of new dog owners discovering us for the first time. We were especially proud of the feedback we received on our new stand design and the latest collections.
Alongside the strong direct-to-consumer response, Crufts also created valuable opportunities on the trade side of the business. We were delighted to secure several exciting new retail partnerships during the show, which really highlights the power of Crufts as a platform for small independent British brands like ours.”
Trinkety Paws has gone on to win countless industry awards having been recognised by prestigious industry bodies such as PetQuip and the Pet Industry Federation.
For further information please visit:www.trinketypaws.co.uk (consumer)
www.trinketypaws-trade.co.uk (trade)
