In This Issue
Pedigree Wholesale announces sad news of the death of co-founder Terry Brown
Totally Natural Pet Products rebranded as DIBO
Record entry for PIF Innovation of the Year Award
Former pro-footballer scores big in pet nutrition
Dog Rocks: Award-winning, profitable, great margins and proven for your customers
Wonderful World of Treats goes nationwide in Pets at Home 
MorePaws, the new community-based App that’s backed by Pet Trade Innovations
Jollyes removes small animals from stores
Award-winning brand sets sights on global expansion
Interpet announces strategic business realignment
All For Paws expands Chill Out Cooling range
Pets at Home launches in-store Easy Repeat service
Get your own copy of Pet Trade Xtra
Greenmark: the pathway to help find sustainable companies at Zoomark
Stock up for Hedgehog Awareness Week
Purina PRO PLAN teams up with tennis tour
RVC research reveals most common health disorders of tortoises
The best of last edition of Pet Trade Xtra
‘Posh’ pet shop for sale in online auction
National Pet Shop Day returns on July 12
Pedigree Wholesale invests in Supply Chain team
Westland expands with acquisition of leading bird food company
Help your customers attract migrant birds with tips from Honeyfield’s
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Former pro-footballer scores big in pet nutrition

 

WellPaws, an innovative pet wellness brand founded by ex-Premiership footballer Neil Yadolahi, is set to launch its much-anticipated range of supplements tomorrow (Friday 25 April). 

 

For millions of devoted pet owners, getting their four-legged friends to take vital vitamins, minerals, and supplements can feel like a daily battle. 

 

To solve this age-old problem, WellPaws has developed a game-changing, first-of-its-kind range of vet-recommended, clinically proven pet supplements, now available online. Click here to find out more.

 

The secret is tasty, pet-approved syrups and visually appealing, chewable treats, so giving your fluffy loved one’s supplements is less of a struggle. 

WellPaws was created from Neil’s personal experience. When his family dog, Alfie, began suffering from chronic joint pain in 2017, Neil became determined to find a way to help. Seeing Alfie’s incredible improvement after using the right supplements ignited a passion to help other pets across the UK, and globally, and therefore WellPaws was born. 

 

“Our pets are family,” says Neil. “But getting them to take their supplements shouldn’t feel like an episode of Mission Impossible. That’s why we’ve developed supplements that pets enjoy, so they can get the nutrients they need, without the drama,” added the former Ireland centre back. 

 

The WellPaws supplement range is packed with vet-approved, trial-based ingredients, formulated to support skin and coat health, joints, digestion, immunity, and even stress relief. And the best bit? Each essential formula works for both dogs and cats, meaning multi-pet households can save money and simplify their supplement routine. 

 

To mark the launch, WellPaws has partnered with BrewDog to hold a launch event at the BrewDog Doghouse Hotel in Manchester, for both pet lovers and their furry pals. 

 

This isn’t just the launch of another pet supplement; WellPaws is set to revolutionise the industry. Drawing on his extensive experience in manufacturing, sourcing, and retail, Neil’s leading the charge in making high-quality pet nutrition more accessible and affordable for owners across the UK, Europe, and the Middle East. 

 

Under his leadership, Neil’s holding company has quickly become a trusted manufacturer for some of the largest pet supplement brands, operating with in-house bases in the Netherlands, Spain, and Turkey. Bringing a wealth of industry knowledge and cutting-edge innovation, the company is committed to delivering top-tier pet wellness solutions to households worldwide. 

 

The WellPaws range is available online and in select stores. For pet owners looking to upgrade their furry friend’s wellness routine, now’s the time to do it. 

 

WellPaws Syrups: 

Skin & Coat Syrup – Promotes a glossy coat and healthy skin 

Bone & Joint Syrup – Supports mobility and joint function 

Calming Care Syrup – Helps ease stress and anxiety 

Immune Booster Syrup – Strengthens natural defences 

WellPaws Chewables: 

Joint Care Chewable – Targets joint health and mobility 

Calming Care Chewable – Reduces anxiety and promotes relaxation 

Itch & Allergy Care Chewable – Supports skin health and allergy relief 

Gut Health Chewable – A triple-action biotic (pre, pro & post) for digestion 

 

Each formula contains high-quality, clinically approved ingredients like collagen, vitamin D3, vitamin C, and magnesium-infused ZinPro Propath, ensuring optimal health benefits. Plus, all WellPaws products meet the highest industry standards, with GMP, FDA, and ISO compliance, because pets deserve nothing but the best. 

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