In This Issue
Pets at Home to close all seven of its Barkers high street stores
Sainsbury’s extends pet range with new food launch
Pet food firms could do more to tackle plastic waste
£1.5m new investment at Inspired Pet Nutrition site
New technology firm gets funding for its pet product
UK pet food manufacturer raises the bar on traceability
HOWND offers savings on Valentine's Day orders
Pet food firm launches new franchise business
New tray format to appeal to smaller dogs
Fish4Dogs pledges support for Cinnamon Trust charity
News from around the stands at BETA International 2018
Get your own copy of Pet Trade Xtra
Skinner's appoints new Managing Director
Aquatics wholesaler gets set to close
Last chance to nominate for Ceva Animal Welfare Awards
Photizo lights up 35th Aviemore Sled Dog Rally
Xtra Dog to become sponsor of the Agilitynet Winners Out Certificate
Problem Indicator helps owners to find solutions to health problems
IPN strengthens commercial team
Veteran Charlie gets back in harness to win Gold
The best of the previous Pet Trade Xtra
High street pet store in danger of closure
Private equity firm invests in growing pet business
Pet firm named in Top 100 franchise list
Big success predicted for Little BigPaw in 2018
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UK pet food manufacturer raises the bar on traceability


Leading the charge when it comes to raising the standards of the ingredients in their food for dogs, Beco Pets, the UK’s foremost eco-friendly pet company, has launched a campaign focusing on the traceability and ethics of the chicken in their free-range chicken recipe.


The first instalment is a short film. It is shot on the free-range chicken farm where Beco Food sources their meat, nestled in the countryside of East Anglia.


It shows us what a modern free-range chicken farm really looks like and the morals and beliefs behind the farmer’s practises.


With 8.5million dogs in the UK, if every dog was to eat a chicken based diet, over 3.5 million* chickens would be used for pet food every week.


The rise in premium pet foods that use fresh meat instead of ‘meat meal’ and ‘poultry meal’ has been a welcome change and every day new pet owners demand greater transparency about the provenance of the ingredients that make up their dog's diet.


George Bramble, co-founder of Beco Food, explains where the free-range offering originated.


"We noticed that only ‘chicken’ was available, this means intensively reared birds, 20 squeezed into every meter square and they have no natural sunlight," said George.


"Only living 32 days from hatching to shelf, they are force-fed into unnaturally fast growth. It’s just unbearable.


"This wasn’t good enough, so when developing our recipe, we visited our free-range farm to make sure it met our standards. It was better than we could have imagined with happy chickens roaming free all day every day, spending their time outside pecking grubs.


"We want to show people that every chicken in Beco Food has had a happy, long and free-range life."


Watch out for the next two instalments due to hit our screens in 2018, the first of which documents Beco Food’s trip to an MSC certified sustainable fishing boat, and the second third follows the day of a park ranger working alongside wild boar.


You can view Beco's first short film at


*Based on a 20kg dog eating Beco Food Free Range Chicken Recipe and the average weight of UK broiler chickens at 2.2kg.

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