Herbal pet care experts at Dorwest Herbs have launched a new website – improving their customer and shopping experience as well as refreshing their design in line with the packaging rebrand earlier this year.

In recent months, Dorwest have moved both ERP and CMS platforms to ensure better, faster, more efficient and consistently secure customer experience. 

Changes have included: 

• Faster & easier pay – now using Shop pay and Apple pay, with one page checkout.
• Refreshed design – tying elements from the packaging rebrand, including herbal illustrations and content changes.
• Reinforced data security – eliminating passwords, with secure codes only.
• Improved responsiveness – optimised for mobile & reducing time outs.
• Enhanced shopping experience – with better address accuracy and order tracking.  
• Clearer navigation – with better internal linking, condition carousels and icons site-wide.
• Enriched product information – with better naming, descriptions, imagery and videos.

The replatform projects started a few months ago, leading on from the rebrand project that surveyed existing Dorwest customers to gain valuable insight into what matters most to them in the world of supplements. Dorwest received nearly 1000 survey responses from Retail and Trade customers, partners and ambassadors, that they used to update the brand proposition and Dorwest customer profile early this year. This project also influenced changes needed to the online shopping experience, resulting in the new website.  

Managing Director Jo Boughton-White said: “The digital projects have been crucial to ensure the best shopping experience possible for our customers – some of which have shopped with us for over 40 years! The new platforms are easier for staff to use, allowing transactions to be quicker – with more satisfied pets at the end of the day!”

To find out more about Dorwest’s new website, visit www.dorwest.com