In This Issue
Dragons’ Den winner reveals how award-winning pet brand has become a worldwide success
Relaunching with new products in Pets At Home
Award-winning Woof & Brew raises £1m of new investment
Mars creates ‘pet friendly workplace of the future’
Pets at Home launches blue-badge parking spaces scheme
Fish4Dogs celebrates Bring Your Dog to Work everyday
Exhibitors reveal why PATS Telford is the BEST place to showcase new products
Register now for free entry to the UK’s No.1 pet industry exhibition
Specialist pet trade urged to help tackle pet obesity
European pet food industry CEOs discuss future trends
TV actress Lisa Faulkner joins Royal Canin campaign
Forthglade urges owners to make most of dog walking time
Balto the husky cecomes Carnilove's first dog ambassador
PDSA vets save burnt kitten trapped under car bonnet
Nutro brings 'clean eating' products to UK
Dog agility champ becomes pet firm's brand ambassador
HiLife taps into a new generation of cat owners
Get your own copy of Pet Trade Xtra
Applaws company seeks to find a buyer
Pet Munchies wins Pet Treat Brand of the Year award
Natures Menu introduces new Country Hunter Superfood Crunch range
Poppy’s Picnic appoints new Sales Account Manager
Royal Canin named Jollyes' Food Business Partner of the Year
Tetra refershes AquaSafe formula enhanced with anti-stress properties
Leading vet warns of dangers of non-vaccination of pets
Pets & Aquatics weekend fun at Squire’s Garden Centres
Oscar & Hooch’s treat bags make the perfect gift
Swedish manufacturer introduces quality dry food recipe to UK
Vince the Vet launches customer information video showing how to deal with ticks
Trespaws sets out its stall at PATS with launch of new Dogby Down Coat
The best of the previous Pet Trade Xtra
Bosses say employers should allow ‘Bring Your Dog to Work’ every day
Yorkshire pet treat manufacturer opens factory doors with 'virtual reality' video tour
Henry Bell launches recyclable packaging for its bird food range
UK pet owners urged to save nearly £100 a year on vet bills
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Balto the husky cecomes Carnilove's first dog ambassador

BSB Products, the exclusive importers and distributors of Carnilove, has appointed its first-ever Carnilove dog ambassador. Balto is a six-year-old Siberian Husky who was rescued as a puppy and has since become a therapy dog as well as working diligently to promote rescue dogs and the Siberian Husky breed.

 

At eight months old, Balto was in a dog shelter and just two days away from being euthanised before The Siberian Husky Welfare Association stepped in.

 

They found him a foster home at the eleventh hour and Sandra, now Balto’s owner, initially met him when she was involved in transporting him to his temporary home.

 

“I was amazed by Balto’s sweet and gentle nature when we first met; he was so calm and quiet on the long car journey to his foster home,” said Sandra. It really was love at first sight, so Sandra applied and was approved to adopt him.

 

Sandra and Balto lead very busy lives. As well as entering lots of fun dog shows, this perceptive Husky also supports and comforts children, the elderly and the poorly as a TDN (Therapy Dogs Nationwide) therapy dog. 

 

Colin Rodger, Director at BSB Products, explains why Balto was chosen as Carnilove’s first dog ambassador.

 

“Carnilove perfectly balances the needs of dogs versus what they crave with exceptionally tasty food and treats that contain all of the nutrients that they require. Balto entirely echoes this ethos with his dedication to work, rest and play.”

 

Colin continues: “Balto captures everything that a dog should be, he’s plucky, gentle, lively, kind, sensitive and, most importantly, a loyal friend. His journey from an unwanted, unchipped pup to a dog that provides comfort and distraction in care environments and the wider community makes him a champion in our eyes.”

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