In This Issue
Revealed: Secrets of UK’s Pet Retailer of the Year
UK’s 'oldest' pet shop is put up for sale
PATS reduces show’s impact on environment
Pet owner finds stone in packet of dog biscuits
Pet firm wins Business Start-up of the Year award
IAMS launches largest media campaign to date
New Hurtta Coats available from Pedigree Wholesale
Natures Menu introduces two new Country Hunter variants
Scruffs offers memory foam dog bed in October giveaway
Get your own copy of Pet Trade Xtra
Animal welfare boosted by new law coming into force
DEFRA update guidance documents for new animal licensing laws
Nominations open for CEVA Animal Welfare Awards
Launch of hard-hitting animal cruelty book
Double silver award for Collarways
Women pet owners more likely to be brand loyal
Nylabone launches Beff Jerky Power Chew range
Long Paws’ new Poop Porter creates 'Marmite moment'
The best of the previous Pet Trade Xtra
Could this award-winning product take the market by storm?
Picture round-up from PATS Telford
Town hit by shock pet shop closure
Lily's Kitchen appoints new CEO
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Lily's Kitchen appoints new CEO



Henrietta Morrison, founder and CEO of Lily’s Kitchen, is stepping into a new role as Executive Chair and Global Brand Director. David Milner will become the new CEO.


David has been a non-executive Director of the business and was the former CEO of Tyrrells crisps. He brings a wealth of experience of challenger brand growth. 


Henrietta started the business at her kitchen table ten years ago following the illness of her Border Terrier, Lily, now aged 15. Since its launch, Lily’s Kitchen has been recognized with numerous awards, including a Queen's Award for Enterprise and was also a founding member of BCorp UK.


“I’m extremely proud of what we have achieved so far,” said Henrietta Morrison.


“We have a brilliant team that has worked hard to bring proper food to our pets, create a new category and build a beloved brand in a market dominated by huge players.


"I’m excited by my new role and delighted to have David Milner lead the team as we continue to drive growth and innovation at Lily’s Kitchen.


"We work very well together and I’m thrilled that we can build an even stronger partnership with him joining the business full time as CEO.”


David will start his new role on October 2nd.

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