In This Issue
Revealed: Secrets of an award-winning pet retailer
Snap up the best talent quickly, says pet recruitment expert
Natures Menu reassures pet owners on safety of bones
Super premium dog food supports 'farm-to-bowl' ethos
Getting in the swim to aid sensitive digestion
'Top dog' unveiled in national pet slimming competition
Outstanding contribution to the pet industry
Santa Paws proves to be a big hit for garden centres
Pooch & Mutt bolsters sales team with two new personnel
Fish4Dogs highly commended in magazine awards
Get your own copy of Pet Trade Xtra
Dog bites woman in Norfolk pet shop
£750 parrot and other animals stolen from pet shop
Charity box taken in pet ship theft
PIF Forum reveals results into rabbit nutrition study
Hokamix is coming to a show near you
The best of the previous Pet Trade Xtra
‘Dragons’ Den’ firm to launch premium dog food range
Pets at Home chief to leave as group reports profit decline
Pet Industry Federation Award Winners revealed
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Santa Paws proves to be a big hit for garden centres

 

This year sees more garden centres opening their Grottos for Santa Paws events, particularly on weekdays and Pet Trade Xtra's Trevor and Karen Pfeiffer took their Doodles to see Santa at Frosts Woburn Sands to test the experience.
 
And we can report it was all that Trevor and Karen and their pets expected... and more. 

 

At Frosts they got a full on 'doggy' version of their grotto experience and the welcoming, friendly and patient elves made it all the more enjoyable. 

 

The experience included: meeting the yeti; a gift of a Petface pudding; finding biscuits and making a bag full to take away; a photo with Santa him and a reindeer toy as a present for each doodle.
 
From a retailing point of view it was great to see pet products merchandised at the photo checkout. 

 

"We don't normally have product here when children come through the grotto but pet owners love the opportunity to pick up an extra gift item for their pet," explained the head Elf.

 

Other Santa Paws grotto events have taken place at:

  • Frosts Millets Farm
  • Frosts Woburn Sands
  • Garden King, Swadlincote
  • Gordon Rigg, Rochdale
  • Groves, Bridport
  • Kershaw’s, Brighouse
  • Notcutts Wheatcroft
  • Planters Tamworth
  • Squire’s Badshot Lea
  • Squire’s Long Ditton
  • Squire’s Stanmore
  • Squire’s Washington
  • Squire’s West Horsley
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