WHM Pet Group contributes to new rabbit feeding guide

The 2024 Nutritional Guidelines for Feeding Pet Rabbits has been produced by FEDIAF, the voice of the European Pet Food Industry, with contributions from Penny Ormsby, Technical Business Development Manager at WHM Pet Group.

FEDIAF is the spokesperson for approximately 375 companies, across 18 countries, largely with the European Union, but also Norway, Switzerland and the United Kingdom. One of its main objectives is to maintain the wellbeing of pets through the provision of safe, well balanced and nutritionally sound pet food by its member companies.

The new guidelines provide the latest practical advice and scientifically backed recommendations for the optimal health and wellbeing of pet rabbits, considering both nutritionally ‘complete’ and ‘complementary’ diets, designed to be fed alongside forage and fresh foodstuffs.

Penny Ormsby was one of a team of experts who contributed to the Nutritional Guidelines for Feeding Pet Rabbits. The guidelines were originally drafted on behalf of FEDIAF by UK Pet Food and finalised with guidance from external experts within FEDIAF. The 2024 revised version was initiated by FEDIAF and with support from UK Pet Food has been updated but guest contributors and reviewed by external experts.

“As an active member of UK Pet Food we are delighted to have contributed to the guidelines to advance the overall health and wellbeing of Rabbits,” said Sam Marriage, Managing Director of WHM Pet Group. “The objectives of the Guidelines are a true reflection of what we aim to achieve across our portfolio of feeds: a comprehensive, high-quality feed range that’s healthy, nutritious and delicious.”

The 2024 Nutritional Guidelines for Feeding Pet Rabbits is now available at www.fediaf.org.

WHM Pet Group supplies retailers and farmers with premium quality wild bird, indoor bird, small animal, racing pigeon, pig, poultry and ruminant feeds.

For further information visit: https://www.marriages.co.uk/