In This Issue
Computer giant Acer enters UK pet market
Pet store supports animal engagement initiative in schools
Dog treat bakery grows into thriving business
HOWND reaches final of Emerging Entrepreneur contest
Evolution Aqua launches PURE Aquarium Bomb
Health and wellness A-listers choose Pooch & Mutt
Collarways excited by the launch of Qwizl toy
Get your own copy of Pet Trade Xtra
Accused 'admitted' 1993 pet shop pensioner murder
Owners prefer their loyal pets over their partners
Naturo Pet Foods becomes official Crufts supporter in UK marketing drive
Pets Choice launches new Webbox cat treats
King British launches product guide
Company offers new dog owners a week off to look after pets
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King British launches product guide

The new King British Product Guide provides retailers with a comprehensive guide to the company's extensive range.

It also lists handy ‘go-to’ product data, training opportunities and marketing support such as in-store material and online digital support.

A spokesperson said: "We have carried out extensive research, into developing nutritionally advanced formulas with optimum vitamin levels and amino acid profiles. Our sophisticated delivery formats (such as stabilised Vitamin C) ensure that King British foods are ideal for feeding continuously to ensure healthy, colourful and active fish.

"All King British fish foods are made using only the finest ingredients, such as hydrolysed fish protein (as supposed to fishmeal). Enzymatic hydrolysis is used in the processing of the fish protein. This increases protein digestibility, therefore increasing the amount of protein available to the fish and reducing the amount of waste produced. This ensures good water quality, which is so vital in maintaining fish health.

"Unique, only to King British, is our Immuno Health Booster (IHB). IHB is an ‘immunomodulator’ and a major breakthrough in nutritional science. It regulates the immune system, producing immunostimulants as well as suppressing them when necessary, helping to avoid auto-immune diseases or infections. This naturally helps fish to reduce stress to optimise their health and longevity. IHB is suitable for all coldwater, tropical and marine fish that will eat prepared dry food.

"All King British flake foods and some of our specialist foods contain IHB including King British Goldfish Flake, King British Tropical Flake and King British Cichlid Flake, King British Cichlid Sticks and King British Algae Wafers. In trials, 97% of fish keepers reported improvements in vitality, general health or an inclination to breed after feeding with King British flake foods.

"To complement our King British fish foods, our water treatments and medicines, will provide all types of fish keeper; from the first timer to the hobbyist, with a fully comprehensive range to ensure that they maintain healthy, happy fish.

"King British Safe Home is a single application treatment which has been specially formulated to aid fish health during times of stress. Stressful situations include being netted, travelling, exposure to poor water quality, introduction to a new environment and water changes.

"King British offer aquatic retailers a neat and compact safe home station for use in-store, which comes complete with King British Safe Home and King British Fish Bags, allowing your customers to take their new fish home with the peace of mind that they will travel safely and be introduce to their new environment without stress."

If you would like to request a King British Product Guide call 0333 0066236 or visit kingbritish.co.uk.
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