In This Issue
UK pet wellness brand HOWND secures deal to accelerate growth in America
Opportunity to showcase UK pet products in Las Vegas
Pet superstore revamped with new grooming salon
BIRA calls sharp rate of shop closures 'frightening'
Basildon mayor opens new-look Vets4Pets practice
Mr Bug offers last word in head-turning instore POS
Hurtta goes 'eco' with use of recycled materials
Growing pet food business Vale Pet Foods adds new dog training treats to its range
Award-winning Furr Boost now available to the trade through Pedigree Wholesale
Get your own copy of Pet Trade Xtra
Plans to turn former museum into pet shop
Bookings now being taken for January consignment of PIF Export Scheme
Five vet-approved ways to beat the boredom this winter
The best of last edition of Pet Trade Xtra
Well-established pet store in Hampshire for sale
Dragons’ Den star features pet food firm in podcast
Pet tech brand sets ambitious targets for 2023
UK in animal welfare crisis, says Dogs Trust
Pets at Home launches pet food donation drive
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Hurtta goes 'eco' with use of recycled materials

 

The Hurtta Eco range, distributed by Pedigree Wholesale, is growing in 2023 as the brand swaps many of its much loved and trusted lines for eco-versions made with recycled materials.

 

The Hurtta story began with a personal need and desire to protect dogs from the cold and ever-changing, extreme conditions of the North. Finland, the ''Wild North'', is known for its relentless winters, which is why Hurtta are a top advisor of tips and tricks to keep dogs safe and warm in the colder months.

 

Read on to discover the top ways to keep our furry friends all tucked up throughout the rest of winter.

 

Dogs love spending time with us, and shared hobbies and activities are a great way to enjoy more time together. A pet owner is responsible for caring for their dog's physical health. When exercising or doing activities, a dog's muscles must be warmed up and cooled down; much like humans, our bodies move better when our muscles are warm and supple, which is the same for dogs.

 

Layering is a familiar term for people who live in colder climates and those who spend a lot of time outdoors, but we forget the same logic applies to dogs too. Combining a warming layer with a weather protective overall is the best way to keep dogs warm and safe.

 

Thermal apparel such as a warming layer, jacket, or overall can help make warming up and cooling down more efficient; at Hurtta, they have a wide variety of layering options in the range, such as the Midlayer Overall and the Razzle-Dazzle Midlayer Jacket, these easy-on and easy-off jackets make them perfect throughout Autumn and Winter as the weather changes.

 

If owners have a short-haired or older dog who may struggle to retain their body heat, a thin overall or harness with a foil lining, such as the Weekend Warrior Warming Harness, that reflects body heat onto the dog can provide much-needed warmth and is great for layering under a jacket or thicker winter overall if needed, breathable layers also help prevent dogs from overheating.

 

Rain and colder temperatures can cause a dog's muscles to cool too quickly; this can be very dangerous and cause them to freeze, so a jacket that protects against rain and wind will help; the Drizzle Coat is an excellent option for this as it protects against rainy, windy, and muddy conditions. The Extreme Warmer is great for when temperatures plummet; this jacket helps protect dogs from harsher elements such as snow and ice.

 

In 2021 alone, Hurtta sold more than half a million clothing units, and about 400,000 were from their ECO range, contributing to removing tons of plastic from the environment.

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