American pet company buys WHIMZEES dental chew firm
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American natural pet food company WellPet LLC has acquired the popular WHIMZEES business, the Netherlands-based maker of natural dental chews for dogs.
WHIMZEES has been innovating the dental chew category since 2013 with natural, healthy ingredients and unique patented designs that help promote gum and dental health.
“We’ve long admired the work of WHIMZEES, their commitment to innovation and passion for bringing only the best, highest-quality natural products to pets globally. And, it’s no secret that our team members’ dogs love them,” said WellPet Chief Executive Officer, Camelle Kent.
 “This is a major growth opportunity for WellPet, and an exciting one. Natural dental chews today represent a significant and fast-growing segment of the treats market, and WHIMZEES is an established leader in this category. More importantly, we share the same vision and culture, aiming to provide the best, healthiest and most fun dog products to the world in a sustainable, socially-responsible way.”
Combined, WellPet and WHIMZEES bring more than 100 years of experience developing and delivering nutritional excellence to pets. That is made possible by passionate employees, state of the art, company-owned facilities and high-quality products. WHIMZEES joins Wellness®, Old Mother Hubbard®, Eagle Pack®, Holistic Select® and Sojos® in the WellPet family of premium, natural pet food and treat brands.
“WellPet brings more resources for us internationally, which means more fun for pets. We’re thrilled about our new collaboration and see WellPet helping WHIMZEES grow to serve more pet families and bring more health, happiness and fun to dogs everywhere,” said WHIMZEES Founder and CEO, Wim Pater.
WHIMZEES will continue operations in the Netherlands. They have a state-of-the-art facility which has received the highest possible “AA” rating from the British Retail Consortium (BRC) made available through the Global Standard for Food Safety.
The company holds patented designs for a variety of fun shapes, including a hedgehog, dog bone, alligator and cross bone, all of which uniquely support gum and dental health. WHIMZEES dental treats are currently available in the U.S. through PetSmart, Petco, Pet Supplies Plus, Pet Valu and also available at independent pet retailers and online e-tailers.
For more information, visit www.wellpet.com.
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