HOWND clinches double-gold at PetQuip Awards
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Ethical and natural grooming brand HOWND has won two prestigious accolades at this year’s PetQuip Awards.
The Hertfordshire based company secured Gold in the ‘Pet Product Innovation of the Year’ (accessories) for its new Hemp-based Skin, Nose & Paw Balms with added Sun Protection; whilst also securing Gold in the ‘Marketing Project of the Year category for ‘Bring Your Dog To Work Day’.
“The support has really moved us and we feel very humbled to have received two Gold awards,” explains Jo Amit, co-founder of HOWND.
“We were thrilled to have our marketing efforts recognised for Bring Your Dog to Work Day. But what came as a complete surprise was winning Gold in Product Innovation of the Year for our recently launched Hemp-based Skin, Nose & Paw Balms with added sun protection.
“Our stand was jam packed the next day, so we are extremely grateful to the judges for giving HOWND the thumbs up. We constantly strive to be innovative and disruptive in our products and packaging, while sticking to our ethos of creating vegan, ethical and cruelty free UK-made products.
“Next year, we're booking a bigger stand to showcase additional innovations that we’ll be rolling out over the next 10 months.”
Skin, Nose & Paw Balms
HOWND’s Skin Nose & Paw Balms range includes two products: Hemp By HOWND (50g) and Playful Pup (50g). They are packaged in full coloured branded shelf ready trays (6 x 50g) and are available to trade (RRP £10).
“With our balms, our first challenge was to source organic certified hemp seed oil,” adds Jo Amit, co-founder of HOWND.
“We travelled to a couple of farms in Europe last year to find the grade we were looking for. However, our greatest challenge was sourcing ingredients that were both 100% vegan and cruelty free.
“This is the reason we have included Candelilla Wax in our balm formula, which is a natural alternative to Beeswax. Since Beeswax is generally obtained from commercial bee farms, we opted for this vegan and natural alternative. It looks and feels like Beeswax, but is derived from an ethical and sustainable source.”
Marketing Campaigns
HOWND was the company behind the UK’s fourth national #BringYourDogToWorkDay. On Friday 23rd June, thousands of businesses from across the UK welcomed their employees along with their dogs into the workplace. The goal was to promote the benefits of bringing dogs into safe work environments and raise money for animal welfare.
The event had extraordinary social media engagement culminating in the #BringYourDogToWorkDay hashtag trending at number #1 on Twitter.
Verified accounts such as comedian Ricky Gervais, Larry the Cat from 10 Downing Street, The Grand Tour, Coronation Street, Xbox, Shrek the Musical, Tennis TV, London Fire Brigade, as well as regional police forces, hotel chains and recruitment agencies all tweeted their support.
The day also gained significant coverage in the press, including The Telegraph, Metro, Daily Express, Evening Standard, BBC and many more.
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