In This Issue
Handiscoop fails to impress in the Dragons' Den
Pet food firm launches £250,000 crowdfund exercise
Spoof Christmas video doubles sales for Pooch & Mutt
Animology reaches 250,000 milestone on Facebook
Pet product inventors get chance to pitch to major retailer
Bents wins major pet award for fantastic Christmas display
New pet start-up Kittyrama launches 'cat-friendly' collars
Demand for pet products containing hemp extract rises
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Pets at Home appoints ex-Screwfix executive as Operations Director
Johnson's launches larger size of Aloe Vera Shampoo
Giving pets a purr-fect start to the New Year
Retail business owners urged to beat burst pipe misery as Britain prepares for the big freeze
Dogs get arthritis too – and now’s the time to look out for it
Council dog mess DNA database pooh-poohed
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Giving pets a purr-fect start to the New Year
 
With the New Year in full swing, many of us will have evaluated our lifestyles and made resolutions in a bid to live more healthily, whether it is drinking kale and carrot smoothies, plastering face masks on or hitting the gym.

When it comes to our pets, they don’t need to do all of the things we do as it is easy for them to stay happy and healthy with a 100% complete and balanced diet which provides all of the nutrients needed to live an active lifestyle.

To help make 2017 a success, IAMS Veterinary Training Manager, Kellie Ceccarelli, offers her top tips on caring for pets.

Make friends with your vet
Visit your veterinary practice at least once a year. Seek advice from your local vet and vet nurses instead of only asking for their help when your pet is ill. Preventative health care is just as important to maximise your pet’s health and longevity as just like us humans, pets can develop health issues such as heart problems, dental disease and arthritis. The best way to prevent such problems and catch them early is to see your vet regularly.

Become a weight watcher
When looking at your own health it’s also important to review your pet’s nutrition and activity levels. Our pet’s waistlines are expanding at a growing rate, with the PDSA estimating that around a quarter of cats in the UK are overweight1 leading to many veterinary practices opening weight loss clinics to help combat the issue. Now more than ever is a great time to check your pet’s weight and body condition to see if they need to lose a few pounds.

DID YOU KNOW: Many pets need far fewer calories than most of us think -- as little as 250 calories daily for a 4kg cat.

Work hard, play hard
Don’t take life too seriously and remember that having a pet in your life is a privilege as they really do enrich our lives.  Have fun with your pet.  Involve the family as much as possible as a friendly environment is another key to the long-term health and welfare of your pet. Pets need mental stimulation and play time helps keep boredom at bay and strengthens the bond between you.

Lift the lip
A staggering 70% of cats will suffer with a build-up of plaque resulting in painful periodontal disease by the time they are 3 years old2. Why? Because we don’t look inside our pet’s mouths.  Dental disease is a silent disease, so make a resolution to check your pet’s teeth and gums and brush their teeth DAILY. Introducing a regular diet of dried food will also benefit their dental hygiene as the brushing action of dry kibble helps remove plaque and works to scrub teeth clean.

Provide them with premium nutrition
As humans, we have become increasingly aware of the ingredients that make up our foods, examining their nutritious value to make sure we are providing the healthiest and most beneficial meals for our family. As an integral part of the family, it’s only natural we would want the same for our pets. Thanks to IAMS Naturally, you can have the peace of mind that they’re providing tasty, nutritious meals for them too.

The new range comes in two flavours for both cats and dogs, containing either sustainably sourced North Atlantic Salmon or Natural New Zealand Lamb whilst being rich in rice and vegetables to provide a 100% complete and balanced diet that includes:
  • Vitamin E to help support natural defences
  • Omega 3&6 to help maintain healthy skin and coat
  • Fibre to aid healthy digestion
  • Protein to help maintain strong lean muscles
IAMS Naturally is available to purchase from specialist pet shops and grocery retailers from RRP £0.59 for single cat wet pouches, RRP £1.99 for cat dry 270g, and RRP £3.99 for dog dry 800g.

For more information visit the IAMS website at www.iams.co.uk.
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