Royal Canin's portfolio is once again growing, with its new canine wet range, offering dog owners the opportunity to mix feed Size Health Nutrition dry and wet formats; that nutritionally align, providing a complete diet without compromising on size health nutrition benefits.

Wet dog food sales are currently limited in the Specialist Pet Trade with greater prominence seen in the Grocery channel – yet there is huge growth opportunity for wet food with the category’s current worth of £314 Million – and still growing fast.

“Wet food is still under-stocked in the Specialist Pet sector yet research shows that 62% of dog owners feed wet, but only 20% of Specialist Trade shoppers buy dry and wet together^.. The new wet offering is the ideal way to take advantage of this, appealing to both existing dry pet food purchasers but also encouraging new owners to buy in to the brand” says Jason Comber, Royal Canin's Category Manager.

The new nine product range is available for Mini, Medium and Maxi dogs in PUPPY, ADULT and AGEING in a chunks in gravy format, and can be easily placed on shelf next to the dry counterpart –the alignment in packaging highlights compatibility, and ease navigation on shelf.

Ben Hurley, Royal Canin's Retail Manager says: “We believe this is a great opportunity for our Specialist Pet Trade partners to upsell wet alongside dry, adding more value to shopping baskets but also providing pet owners with a,  complete and tailored nutritional solution for their pet that they can be assured does not compromise on nutritional precision.”

Royal Canin Size Health Nutrition Wet pouches are now available to order, accompanied by a variety of in-store point of sale to support Retail Partners in communicating the new range to customers. 

For more information, please contact your Royal Canin business manager, or call 0845 606 9980.