A new pet store, which puts sustainability at the forefront of its business, is using an environmentally-friendly cargo bike to deliver products to local customers.

Chester & Ralphie’s opened in Norwich earlier this month and is already proving to be a big hit with the city’s pet lovers.

Owners Amy Beevers and Jonny Bingham worked in the hospitality sector before opening the new store in the Golden Triangle of Norwich.

“We have been planning the store for the last couple of years,” said Jonny. “We just wanted to wait for the right location to come available. Unthank Road is the perfect area for the business – the local community really seem to share our ethos around all things pet related.”

Amy and Jonny, who named the store after their two Cocker Spaniels, have been pleased with the response from customers so far. “It has been great, really positive,” added Jonny. “We are hugely looking forward to building the store into the hub for the local pet owning community.

“We want to build the business around shared knowledge of pet ownership, so our product knowledge and first-hand experience of pet ownership will be one of our fundamentals.

“Our delivery service will be starting in a couple of months and will be available to all those in the NR2 area. It’s a free delivery service for those ordering £40-plus of food and treats and we will offer a same day delivery service using our environmentally-friendly cargo bike.”

Amy and Jonny are marketing their new business as an 'exciting new independent pet pantry, boutique and grooming spa'.

See our picture gallery of the store below, including the impressive-looking grooming facilities...