For over 65 years, Tetra has led innovation in the aquatics industry having created the first ever fish food, BioMin, and fish food flake, TetraMin, which opened up the world of fishkeeping allowing consumers to keep and feed fish more easily.

With the increase in fish species now available to buy, the industry has a large and very unique opportunity to ensure fish welfare by educating consumers on available product ranges while boosting incremental sales and profit. 

Tetra’s timeline of innovation

• 1952 - Using his PhD Biology knowledge,Baensch developed the first staple fish food in paste form; Tetra BioMin, which became an overnight success.

• 1955 - Baensch presented TetraMin the world’s first fish food for aquarium fish in a dry flake form. TetraMin is ideal for selective and varied feeding and provides consumers with increased choice of feed for their fish to suit specific needs and benefits.

• 1973 – AquaSafe was launched to help make tap water safe for the use in aquariums by removing dangerous chlorine. chloramine, copper, zinc and lead after every water change.

• JUNE 2006 – Tetra launched SafeStart which creates a biologically active environment to allow the safe and fast introduction of fish into a tank. It contains specially bred, living nitrifying bacteria that substantially reduces harmful ammonia and nitrate allowing fishkeepers to successfully set up their new aquarium for happy healthy fish.

• MAY 2011 - TetraPro was developed to provide a biologically balanced staple diet to help keep fish’s immune systems healthy ensuring optimal nutrition for tropical ornamental fish, marine fish and goldfish.     

                                               

In addition to Tetra’s vast range of products, retailers are able to benefit from Tetra’s expert advice allowing them to gain a reputation for having the latest information on fishkeeping, leading to an increase in spending, footfall, and consumer trust.

Tetra has also recently produced the feeding wheel, enabling consumers to see what fish they have, where they come from, and their specific dietary requirements.

By ensuring the correct diets are being fed to each fish species the trade will continue to grow through incremental sales and premiumisation whilst ensuring fish welfare and happy engaged consumers.

For more information please visit www.tetra.net or to join the conversation with other retailers head over to Tetra UK on Facebook