Prefera Petfood SRL has acquired the brand of THE PACK, a UK based pet food business known for launching high quality alternative protein products.

The brand acquisition represents the latest exciting development from Prefera which recently announced a partnership with BioCraft, who received registration to sell their animal cell-cultured ingredients in Europe.

THE PACK, launched in 2021 primarily selling direct to consumer and in 2022 they were selected for Mars Petcare backed accelerator Leap Ventures. 

The brand has become known for highly innovative products in both wet and dried food and recently became the first brand in the world to sell a cultivated meat product for dogs with the launch of their treats Chick Bites into Pets at Home.

This new partnership marks the start of a new era for THE PACK which will see the brand join one of Europe’s most exciting emerging pet food manufacturers to bring a host of new high quality nutrition products to the market.

The deal will see THE PACK Founders Damien Clarkson and Judy Nadel join the Prefera team to drive the growth of the brand across the UK and Europe.  

Damien Clarkson Co-Founder and CEO of THE PACK added: “In joining Prefera Petfood THE PACK is going to be able to create the next generation of highly nutritious products for pets. We are excited to combine our skills with the world class production talent assembled by Prefera and look forward to seeing the brand grow greatly in the coming years.”

Nicola Magalini, Managing Partner of Prefera Petfood added: “THE PACK has been one of the pioneering companies in the emerging alternative protein pet food market. Prefera are excited to add the brand to our growing portfolio of brands to work with Damien Clarkson and Judy Nadel, in growing the brand across Europe and expanding their range of products vastly.” 

THE PACK will be present on the Prefera stand at Zoomark in Bologna, 5th - 7th May, Hall 36, D47, C48.

About Prefera Petfood
In early 2024, a group of seasoned entrepreneurs united by a shared passion for pets and extensive experience in the pet food industry came together to form Prefera Petfood. With a team composed of veterinarians, nutritionists, and former senior leaders from renowned pet food companies. Prefera Petfood is dedicated to crafting premium, natural pet food for beloved companion animals.

About THE PACK
THE PACK are revolutionising dog food one bowl at a time with nutritionally complete and innovative plant-based and cultured meat recipes.