In This Issue
Pets at Home opens new £93m fulfilment centre
High levels of lead found in raw dog food
UK pet rescues facing alarming rise in behavioural issues
Supreme launches new Great Value advertising campaign
Recognition for pet food brand that tackles obesity
TV star dog becomes pet food ambassador
Luxury dog bedding experts visit No 10 Downing Street
Jollyes’ second Dorset store opens in Christchurch
Johnson’s report confirms strength of pet shop offering
ProtectaPet wins The King's Award for Enterprise
Just for Pets set to open new dog-only concept store
Purina launches 'matchmaking' hub to protect ocean wildlife
Referral network expands with newly accredited hospitals
Get your own copy of Pet Trade Xtra
Retailers "hopeful" for better May
Benyfit Natural become UK Pet Food Certified
RVC needs families for ‘Pandemic Pals’ research
Five dog breeds loved by the royal family
MoveWellia voted best overall joint supplement for dogs
New qualification in canine nutrition
Pet retail chain Jollyes goes Coronation crazy
Strong international export outlook for UK pet sector
The best of last edition of Pet Trade Xtra
Pets at Home relaunches brand with new identity
UK dog food firm acquires Polish company
Pet retailer reacts to emergency alert broadcast
Organisers plan for biggest-ever PATS show
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ProtectaPet wins The King's Award for Enterprise

 

Family-run North Staffordshire business ProtectaPet has received a King’s Award for Enterprise in the Innovation category.

 

ProtectaPet, founded in 2014 by Eve and Simon Davies, offers world-class and revolutionary preventative cat care which enables cats to access a safe, outdoor territory and cat owners to experience total peace of mind.

 

ProtectaPet has designed in excess of 50 cat-fencing products and has a portfolio of patents and unique designs. The modular cat fencing solutions are customisable to each customer’s garden layout, with both DIY product and professional installation options available. Many of the products are Made in Britain and exported globally.

 

Following the announcement, a representative of ProtectaPet has been invited to a Royal reception at Buckingham Palace in June. Later this year, the award – symbolised by a Cumbrian Crystal trophy – will be presented to ProtectaPet by a Lord-Lieutenant. 

 

ProtectaPet will proudly fly The King’s Award flag at its headquarters in Chesterton, Newcastle-Under-Lyme, and will display the emblem on their promotional material for the next five years.

 

 

Eve Davies said: “We are honoured and delighted to receive The King's Award for Enterprise – an internationally recognised endorsement for our product. 

 

“At ProtectaPet, we have all worked so hard to advance attitudes to cat companionship and educate our audience on the proven benefits of controlled cat territories. ProtectaPet is a result of many great minds coming together to revolutionise care for cats and I'd like to take the opportunity to thank all the early adopters of our cat fencing solutions and those who have promoted us on this journey from vets, charities, universities and owners. 

 

“In the UK alone, we have kept more than 30,000 cats safe. Now, we can look forward to extending the benefits of our solutions to many more cats and owners around the world.”

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