FELIWAY, the UK’s leading feline pheromone brand,  has increased support for Cats Protection. For every FELIWAY Optimum Diffuser sold in the UK this month, Ceva  is giving 20p to the charity - double the historic rate - in support of their ongoing three-year partnership. 

The initiative builds on an existing commitment that sees FELIWAY® give 10p to Cats Protection for every UK sale of a FELIWAY Classic Spray, FELIWAY® Classic Diffuser or FELIWAY Optimum Diffuser. Across the three-year partnership, this is expected to raise a minimum of £60,000, with all contributions uncapped, meaning every sale beyond that threshold will further increase the amount given to the charity.

Funds raised will help support Cats Protection’s Lifeline Service and Contact Centre, enabling the charity to continue its rehoming, reuniting, and welfare work across the UK.

Beyond fundraising, FELIWAY products are also used within Cats Protection’s own centres, helping to reduce stress in cats during their time in care - supporting the charity’s wider welfare and rehoming efforts. 

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FELIWAY’s relationship with Cats Protection extends beyond this latest campaign. By the end of 2021, the brand had contributed approximately £115,000 in total to the charity, and is now committed to raising a further £60,000 by 2027.

According to Cats Protection’s most recent annual review, the charity:

• Helped 122,000 cats and kittens - around 335 a day
• Found new homes for 27,000 cats through its rehoming work
• Reunited 1,100 cats with their owners
• Neutered 92,000 cats and kittens to help prevent unwanted litters

FELIWAY explains: “The incredible bond between people and cats can be a profound one. So, when Ceva had the opportunity to partner with Cats Protection, we felt it was a perfect continued collaboration for us through our FELIWAY range. We are thrilled to be working alongside the UK’s leading cat charity and excited to work with the incredible teams at Cats Protection again by developing our partnership over the next three years."