In This Issue
Ensuring pet care packaging is sustainable
Vitalin’s new range includes eco-friendly packaging
Royal Canin introduces new look packaging to Breed range
PetSafe Brand firm acquires pet travel product business
Barking Heads picks up national dog-friendly award
Lily's Kitchen enhances its ethical credentials
Natures Menu receives food safety recognition
Veterinary reveal of new Indoor Rabbit Food met with positive reception
YuMOVE will sponsor ITV’s ‘For the Love of Dogs’
New Puppy School Welcome Box is a ‘RAWring’ success
Top prize for dog food company at rural business awards
Get your own copy of Pet Trade Xtra
Dog dies after eating ‘treat’ bought from pet shop
Inspired Pet Nutrition appoints Group Operations Director
OATA AGM confirms Directors for the next year
CSJ launches CP All-Rounder – a kibble to suit all breeds
Westwood Vets opens new Garforth branch
Devon firm launches vegan-friendly dog treat
PawTrax launches 4th generation Halo GPS Cat Collar
Pet franchise invests in its future
The best of the previous Pet Trade Xtra
Innovative pet products wanted for new TV series
Unipet named winner of business award
Pet product entrepreneur wins national exporter award
Marion Stinton retires after 37 years in the pet trade
Shortlist announced for Pet Industry Federation Awards
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Natures Menu receives food safety recognition


Natures Menu is the first raw pet food brand to gain national accreditation from Safe and Legal Supply Approval (SALSA), the leading food safety certification scheme for the UK’s small food and drink producers.


Developed by experienced food safety experts, SALSA completed an in-depth audit whereby Natures Menu had to display its ability to produce safe and legal food in order to be awarded the certification. As an approved SALSA supplier, Natures Menu showcased that it was able to operate to standards recognised and accepted across the industry and exceed the minimum levels expected by enforcement authorities.


During the day long inspection, Natures Menu provided explanations of each process, initiated control measures and completed a rigorous interrogation of management systems, policies, procedures, controls and work instructions. 


Richard Hindley, Technical Manager at Natures Menu, said: “The SALSA accreditation is a fantastic achievement for Natures Menu and we are extremely pleased to have joined the scheme. It’s widely recognised by both retailers and food service providers, demonstrating that as a business we’re able to demonstrate full legal and quality compliance. We would like to thank all the team for their tireless commitment and hard work in helping us to achieve this certification.”


SALSA is a non-profit making venture between the National Farmers Union, the Food and Drink Federation, British Hospitality Association and the British Retail Consortium representing the UK Food Chain and is a scheme operated by the Institute of Food Science and Technology.


Natures Menu specialises in raw dog and cat food made with fully-traceable quality meats and fish, blended vegetables, fruits and healthy carbohydrates, and uses British suppliers and ethical product sources wherever possible. 


Employing over 200 people and trading with 26 countries around the world, Natures Menu products, are all DEFRA approved and developed with vets. With a vast range including raw meaty bones to natural treats, as well as cans and pouches, Natures Menu aims to satisfy the nutritional needs of pets and provide them with a healthy diet that’s packed full of pure, natural goodness.


Retailers wanting to find out more information about Natures Menu and their range can email, phone 0800 0183770 or visit


By registering for a trade account, retailers can gain access to hassle-free online ordering, great value freezer deals and point of sale, plus free training and the option to become a qualified Raw Advisor.


For more information about Natures Menu please visit

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