Purely Fish is a Cornish based company, offering premium pet treats produced in Cornwall and made from fish fit for human consumption.
Made from only natural ingredients, with not an additive or preservative in sight, Purely Fish dog treats are rich in Omega 3, gluten free, hypoallergenic and low in calories. They are great for skin and coat condition, teeth and joints, digestion and heart health.
Purely Fish first launched less than six months ago, but our products are already proving to be very popular. In the UK, Purely Fish is sold in TK MAXX and online, via Amazon, EBay and our own website, purelyfish.co.uk. Our products are also stocked in more than 25 independent pet stores and farm shops across the South West.
Karen Scott, Business Development Manager comments: “The provenance of food products including pet food has become a primary buying choice for consumers. With many pet treat brands being produced overseas, our British customers like that they are buying a UK produced pet treat and this has been a major contributor to our early successes.”
“We’re looking forward to introducing Purely Fish to the UK Pet Trade at PATS Telford, where we will be showcasing our range of dog treats and launching some new products.”
Sales Director, Jeanette Turpin added: “We’re excited for the future of our Purely Fish range, following the international launch of our retail packaging at Pet Fair Asia in Shanghai, last month. The response has been outstanding and we have already taken orders from Hong Kong, Singapore and Taiwan.
Parent company, Ideal Foods Ltd, has 25 years of experience in the fish trade and export business. It identified that other than fish fillets/portions from white fish and salmon being used to supply the UK consumer, the majority of the remainder of the fish was generally being wasted.
Ideal Foods wanted to use ‘all of the fish’ and therefore in 2007 set about finding markets. They now successfully export these products worldwide for human consumption. Salmon heads to the Far East, salmon trimmings and frames to Eastern Europe, to name but a few.
Karen Scott continues: “Our story is very simply. As a company of pet owners, we are incredibly proud that our pet treats are produced in our home county of Cornwall, within a family run business and made from a product with so many health benefits.”
For more information you can go to www.purelyfish.co.uk or contact Karen Scott on 01579 346777.
