Dog owners in the UK are frequently trying to treat their furry friends like a true member of the family. As part of this, many are making a conscious effort to feed their dogs healthy and nutritious food. However, with so many food options available for various dog breeds, shapes and sizes it is hard to know what is best to provide your pooch with.

New research from Paws.com shows that millions of Brits are becoming increasingly confused by food labels and are unsure as to what is in the food they are feeding their dogs.

The key stats:

• 44% of Brits say that dog food labels are difficult and at times impossible to read
• 30% of Brits say that dog food labels make it harder to maintain a healthy diet for their dog
• 28% of Brits say that the complicated food labels are the primary reason they find dog food shopping difficult
• 39% of Brits don’t feel that they know enough about the ingredients in the food they feed their dogs
• 44% of Brits wish there was a solution that would make figuring out dog food ingredients easier

Feeding your four legged friend is an important task that many Brits want so succeed in performing to the best of their availability by giving their pups the most nutritious meal possible. However, with so many varieties of food and an increasing amount of confusing jargon, it is hard to know exactly what is in your dog's meal.

Stephanie Wenban, vet at Paws.com and dog health expert, offers the following commentary: "The vast majority of pet owners want to provide nutrient rich foods for their animals. Many different dog breeds have different nutritional needs and may require different food to others, however it is becoming increasingly hard to decipher confusing labels that come with dog food packages. There needs to be a simpler solution to finding your loved pet the best food for them."

Paws.com has an innovative traffic light labelling system for all of the food that it provides so pet owners can know exactly what is going into their dog's meal. The website also offers food subscriptions that are specifically tailored to a pet's needs based on their breed and any other requirements they may have.