In This Issue
On a mission to shake up the UK pet food market
Unique new store caters for both home and pet market
Dog advent calendar already a Christmas bestseller
What are the other top selling Christmas pet products?
Seasonal dog treat with all the trimmings
IAMS responds to demand for naturally sourced foods
Just 30% of owners ask vets for help in managing their pet's stress
Breakthrough Award for Wildwash Horse Range
Get your own copy of Pet Trade Xtra
RSPCA expecting hundreds of calls this bonfire night
Baby iguanas stolen from Nuneaton pet shop
Prisoner distressed by loss of hamster took part in jail protest costing £12k
Ancol welcomes Database & Website Coordinator
Dog expert gets tongues – and tails – wagging worldwide
TV vet set to star at National Pet Show
Pets at Home reaches 400th vet practice milestone
PFMA announces all-star line-up for Pet Food Seminar at Vet Show
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Seasonal dog treat with all the trimmings
It probably comes as no surprise to learn that The Dog Treat Company has again flown out of the blocks when it comes to providing the perfect, under the pine stocking filler for deserving dogs this Christmas, called ‘Bark The Herald.’

The company's popular free-range chicken liver treat has been buddied up with all the essential Christmas trimmings, including cinnamon, a light sprinkling of sage, a smattering of cranberries and a splash of coconut oil.

Joe Halliwell, founder of The Dog Treat Company, said: "We wanted to create a signature treat with strong ties to this most popular of family get-togethers, but based our recipe on ingredients with beneficial properties rather than seasonal sentiment. Cranberries support the bladder and boost the immune system, cinnamon is a well-respected   anti-inflammatory whilst sage supports your dog’s digestion.

"Coconut may not be a ‘Christmas classic’ but what dog wouldn’t want its coat looking resplendent when greeting friends and family over the festive period."

The Christmas Special will sell at £2.49 (pouch) and £5.99 (tin).



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