Award for Bring Your Dog To Work Day campaign
 |
HOWND - the grooming brand for happy and healthy dogs - has won a prestigious industry award for its national Bring Your Dog To Work Day initiative.
The Hertfordshire-based company secured the Silver Award for PetQuip’s ‘Marketing Campaign of the Year’. Held on Friday 24th June, Bring Your Dog To Work Day 2016 raised money for All Dogs Matter - a charity that rescues and rehomes more than 300 dogs a year in London, Norfolk and the surrounding areas.
Britain’s most memorable day at the office was also a huge marketing success. Despite the EU referendum result dominating the news cycle, the official #BringYourDogToWorkDay hashtag trended on Twitter - reaching over 13 million people in little over an hour. It was a similar story on Instagram, with the hashtag being mentioned over 18,000 times alongside images of dogs at work.
The day also gained significant coverage in the press, including The Guardian, The Telegraph, Metro, Waitrose Weekend and Fast Company.
“This year’s Bring Your Dog To Work Day has been the best yet in terms of popularity; the publicity and rate of participation have surpassed expectations again,” explains Jo Amit, co-founder of HOWND.
“It landed on a day of political turmoil in the UK, but I think it’s safe to say that Bring Your Dog To Work Day has become a recognised national event that has a life of its own. We’d like to thank everyone who took part, especially the official business sponsors that helped us raise money for charity by participating via the official channels. Some official sponsors also raised funds for their own local charities which was great to see.”
The PetQuip Awards are now in their fourth year and have proved to be a popular addition to the pet industry calendar. This year’s win marks an improvement for HOWND, which secured the Bronze Award for the same accolade back in 2015.
“Having worked in PR and marketing for seven years, I’ve worked on many national campaigns and Bring Your Dog To Work Day certainly ranks as the best in terms of engagement and uptake,” adds Lucas Coe, managing director of PR99, HOWND’s communications agency.
“What’s even better is that Bring Your Dog To Work Day is for a great cause and was delivered on a shoestring budget. I’d like to congratulate Jo and Mark for having the dedication to see their vision through. They should be incredibly proud of this event, which has become a staple in the national calendar.”
For further information about Bring Your Dog To Work Day, visit http://bringyourdogtoworkday.co.uk.
|
|
