In This Issue
Can independents survive the changing landscape of the pet industry?
Pets at Home have the biggest number of stores but small businesses still rule the roost
'Shop Local' support pictured on Facebook
North Norfolk pet shop for sale
Dog Rocks appoints new Head of Sales
More than a million dog owners still to microchip pets, as law comes into force
Johnston & Jeff launches new birdfood range in pouches
Burgess urges vets to suppport Rabit Awareness Week
FELIWAY FRIENDS tackles cat squabble problems
Leading experts in natural pet care unite for DogTastic Live
Pet trade can ring the changes with Lintbells relaunch
Get your own copy of Pet Trade Xtra
High court clampdown on puppy farm protestors outside pet shop
Pets at Home celebrates 25 years with social media campaign
Animal VC for heroic US Marine dog
Ancol achieves 400,000 worldwide sales with its Viva retractable lead
BVA launches election manifestos calling for action on animal welfare
Stricken dog saved by PDSA vets after horror injury
SunLife calls for pet insurance to be mandatory
Town and Country Petfoods strengthens HiLife team
Hilton Herbs rebrands cat supplements
Find out how Pet Trade Xtra can help to promote your business and products.

Contact for all editorial matters

Or to discuss advertising and sponsorship opportunities.
Johnston & Jeff launches new birdfood range in pouches

Johnston & Jeff, so well-known for both the quality of its wild bird foods and its innovative packaging style, has just launched a new range of in pouches.

The range includes three types of suet pellets in two sizes, and two sizes of mealworms, 100g and 500g – the 100g is in a Euroslot pouch.

Chris Grange, the company’s Commercial Manager, who has a very strong retail background, says that the demand for good quality add-ons in this market is significant.

“People want to feed extras, they want to be able to top up specific types of nutrient, and to use several feeding stations, each with a different food. But the demand is increasingly for good food, not cheap stuff. And good means exceptional quality of ingredients, and exceptional cleanliness. Johnston & Jeff in other words.”

And the format?

“This is very easy for retailers to display, and very easy for consumers to add to their basket. Plus it’s a much higher value offering. We wanted important foods - supplements - like pellets and mealworms to be presented in a way which shows their significance.”

For more information visit

Facebook Twitter LinkedIn
Newsletter Marketing Powered by Newsweaver