Burgon & Ball, the UK’s longest-established manufacturer of garden tools and accessories, has won top honours at the GIMA Awards 2016 with Creaturewares, its popular animal-themed giftware range.

In a year of record numbers of entries for the awards, Creaturewares took joint first place in the ‘Pet Care, Aquatics and Wild Bird Care’ category. Since its launch in autumn 2015, the range has proved very popular with consumers and retailers alike, as the adorable animal characters make an eye-catching display in store, and offer a charming, colourful and high quality option for pet food storage. The range is ideal for gifting, but is also a popular self-purchase, supporting year-round sales.

Of the Creaturewares range, the GIMA judges commented: “Carrying a riveted metal Burgon & Ball badge, Creaturewares tins for the first time use the element of brand to increase the perceived value of the product. The combination of high quality construction and attractive, humorous design brings real innovation to pet food storage.”

Heather Culpan, managing director at Burgon & Ball, says: “We have been delighted with how the Creaturewares range has been received, and this GIMA award is the icing on the cake. Since the range’s launch less than a year ago, we have seen sales grow extremely strongly. After all, everybody loves their furry, finned, and feathered friends! These storage tins with their cheeky animal characters combine bright and cheerful design with the high quality manufacture for which Burgon & Ball is known.”

She continues: “In fact, the range has been so popular that this autumn sees the launch of new additions to the Creaturewares family. We’ll be introducing new Creatures, and old friends will be popping up in all sorts of new places, too. There’ll be something for everyone in this Creature takeover!”

The new Creaturewares products will be launched at the Burgon & Ball stand (19C26-E27)at GLEE in September, or for more information on the current Creaturewares range, contact your Burgon & Ball area sales manager or email sales@burgonandball.com.