WildWash has announced the launch of its new annual charity partnership, this time supporting Nowzad through sales of their WildWash 2-in-1 Charity Dog Shampoo & Conditioner. The initiative follows the success of last year’s collaboration with All Dogs Matter, which received a highly positive response from customers, groomers, and the wider pet-loving community.
The WildWash annual charity programme was created to support meaningful causes within the animal welfare sector. After a successful first year with All Dogs Matter — an organisation dedicated to rescuing and rehoming abandoned dogs across the UK — WildWash is expanding its impact to help more dogs in need, both locally and internationally.
For 2025–2026, WildWash is supporting Nowzad, a charity founded by former Royal Marine Pen Farthing. Nowzad rescues and reunites animals affected by war and conflict, providing urgent care, shelter, veterinary support, and safe relocation for dogs, cats, and other animals in regions such as Afghanistan and Ukraine. The organisation’s mission aligns with WildWash’s values of kindness, bravery, and dedication.
Jane Cooper, founder of WildWash, commented: “Our community showed incredible support during our partnership with All Dogs Matter, and we are excited to continue this mission with Nowzad. We believe that every wash should make a difference — not only for our customers’ pets but for dogs who need help the most.”
With every bottle of the Charity Dog Shampoo sold, £1 will be donated directly to Nowzad to fund rescue operations, medical treatment, and long-term care. WildWash has set a target to raise £5,000 by November 2026 to support the charity’s life-changing work.
You can also make a real difference with every wash. By choosing the WildWash Charity Dog Shampoo, you’re not just pampering your pet — you’re helping animals in conflict and war zones: in Ukraine and Afghanistan. Every bottle sold donates £1 directly to Nowzad’s rescue work. Join them in supporting this incredible cause and find out more, or make your purchase, on their dedicated initiative page: https://wildwash.co.uk/charity-dog-shampoo/.
WildWash is a family-run brand committed to ethical, natural, and sustainable pet care. The company uses only high-quality natural ingredients, sources recycled packaging materials, and carries the Cruelty Free International Leaping Bunny logo. The annual charity initiative extends this mission, ensuring WildWash products have a positive impact far beyond the bath.
This year marks the beginning of a long-term commitment by WildWash to support charities both in the UK and globally, with the aim of helping more dogs each year and making a meaningful difference in the lives of animals in need.
