Terry Barber, the former UK sales manager for Tailor-Grace Ltd, has successfully led a management buyout of the multi-award-winning cat litter brand Huskaloo.

Terry, the director of newly formed entity Fearless & Feral Ltd, said: "Together with my fellow shareholders, we are proud to be the new owners of this next-generation cat litter brand. 

"Huskaloo remains the future of the cat litter sector, driving much needed change and cutting-through the significant ‘greenwashing’ and misrepresentations being thrust on consumers."

Looking forward, he added: "2026 is going to be a very exciting year for Huskaloo. We have incredible support from leading experts to help drive the environmental messaging around cat litter. We also have some super exciting new products which will position us as the most knowledgeable, innovative and category leading experts in the cat hygiene sector."

The Huskaloo brand has won multiple awards since it was launched, including the PIF Innovation of the Year Award in 2023.

Two of the UK’s leading trade exhibitions – PATS 2025 and BETA International – will come together at the NEC Birmingham later this month, to offer retailers an exceptional chance to explore the latest innovations across the pet, aquatics, equestrian, and country sectors…all under one roof.

The shows will run side by side in Halls 1 and 2 at the NEC respectively on Sunday, 28^th September and Monday, 29^th September 2025. PATS will also take place on a third day, Tuesday, 30^th September.

Between them, the two events will bring together over 630 exhibitors, making this a must-attend for buyers seeking the most comprehensive range of new products across the industries they serve. PATS alone will host more than 430 exhibitors, while BETA International will showcase over 200.

PATS is entering an exciting new chapter under the ownership of Raccoon Media Group, the organisers behind the National Equine Show and a diverse portfolio of health, fitness, and outdoor events across Europe and the US. The company’s dedicated Animal Health Division will oversee PATS alongside its sister event, BETA International, as well as the well-established National Equine Show.

Exhibitors have welcomed the benefits of PATS and BETA International co-locating at the NEC.

Carl Doogan, general manager of TRM Pet and its parent company Equine Products UK, said: “It’s fantastic to see PATS and BETA International staged alongside each other this year. From a trader’s perspective, it’s a real win – bringing together the pet trade and equine industry under one roof. It not only maximises time and travel but also opens up new opportunities to discover crossover products, explore wider ranges, and build connections across both markets. Hosting these two respected shows side by side makes it easier to spot trends, strengthen networks, and get more value out of the visit – a real advantage for anyone in the trade.

Retailers are equally enthusiastic. Julie Sandercock, retail director at Sussex-based country store Bodle Bros, is a regular visitor to PATS and BETA International. She commented: “As a retailer of pet and equine products, news of PATS and BETA International moving to adjoining halls at the NEC was music to my ears. The easy access to the NEC is far more practical than the previous venues of both shows and gives us more incentive to attend.”

Both PATS and BETA International will retain their most popular features at this year’s events. The Aquatics Zone featuring the UK’s leading aquatics, watergardening and reptile companies, will return to PATS after a successful launch in 2024, while the New Starter Zone will host a growing number of start-up businesses.

The New Product Showcases will also be a major visitor attraction during PATS and BETA International, offering retailers a great opportunity to see and touch the new products they will be stocking for the coming season.  

PATS will be presenting state-of-the-art grooming demonstrations, workshops and talks throughout the show while BETA International will feature talks by leading equestrian figures in the seminar theatre.

To register for free entry visit www.patshow.co.uk or www.beta-int.com. To make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.

The Animal Focused Alliance has launched the first Pet Pro Challenge – Properly Insured, Professionally Responsible – designed to help pet professionals demonstrate their commitment to high standards and responsible practice.

From dog walkers to groomers, trainers to boarders, pet businesses provide essential services for owners across the UK. But with increasing scrutiny on animal welfare and regulatory compliance, showing that your business is insured, qualified, and working responsibly has never been more important.

The Pet Pro Challenge invites all pet professionals to take a simple step to publicly highlight their commitment to doing things properly, starting with being insured.

By undertaking the challenge, businesses can access and display the dedicated logo, giving pet owners the confidence that their pets are in safe hands.

“Pet owners often blindly hand over their pets to pet businesses without making any checks. We would encourage all owners to enquire about insurance, qualifications, licenses and emergency plans before using a pet care service,” says Vicky Skinner, founder of the Animal Focused Alliance.

“By encouraging the public to make informed choices about the pet professionals they use we can drive up standards across the sector. This challenge is about helping professionals demonstrate that they are doing things properly – and collectively raising standards across the industry.”

Participation in the challenge is free and open to all pet professionals. It is the first in a series of challenges from the Alliance aimed at supporting businesses and promoting animal welfare.

For more information, visit: https://www.animalfocusedalliance.co.uk/properly-insured

Rosewood Pet Products, a trusted name in the pet care sector for more than 60 years, is setting its sights firmly on the future with an ambitious growth strategy for 2026. 

Under the leadership of Managing Director Chris Brough, who joined the business in early 2025, the company is accelerating its expansion in the UK and international markets while further strengthening its licensing and brand collaboration programmes.

Founded in 1960 by three pet enthusiasts, Rosewood has grown from a family-led supplier of accessories into a leading multi-category pet product business. Today, its diverse portfolio spans dog, cat, small animal, wild bird, and aquatics, with products ranging from treats and toys to bedding, accessories, and lifestyle ranges.

“Rosewood has a strong heritage of innovation and trusted partnerships,” said Chris Brough, Managing Director. “As we look ahead to 2026, our focus is clear: to enrich the lives of pets and their owners through high-quality, design-led products while supporting our retail partners with compelling ranges that drive sales.”

Expanding Brand Portfolio

Rosewood plans to grow its core Rosewood brand in the dog and cat sector, building on the success of its Rosewood Naturals collection, the UK’s number one small animal treats range. 

Alongside its in-house products, Rosewood develops and distributes products under several well-known names, including Nylabone, Yeowww, Joules, Morris & Co., and Battersea Dogs & Cats Home.

Collaborations remain a growth driver, with lifestyle partnerships such as Joules and Morris & Co. delivering stylish, practical ranges of pet beds, apparel, and toys that resonate strongly with consumers. The company’s ongoing partnership with Battersea also underscores Rosewood’s commitment to giving back, with 10% of all sales from the Battersea range donated directly to the charity.

The recent addition of Nylabone, the world’s leading dog chew brand, marks another major milestone for Rosewood. Backed by strong brand recognition and Rosewood’s established trade network, the company anticipates significant growth in this category.

Retailer Support and Trade Engagement

Rosewood is committed to building long-term, collaborative relationships with retailers. This includes offering an extensive and regularly refreshed product range, competitive margins, promotional support, and in-store solutions such as shelf-edge displays and FSDUs.

The company will be exhibiting at PATS at the NEC (Stand D49, 28–30 September), where it will showcase its latest innovations.

“Rosewood has always been about more than just products – it’s about enriching lives,” added Brough. “In 2026, we’ll continue to combine design expertise with meaningful partnerships to deliver ranges that inspire confidence for retailers and joy for pets and their owners.”

Waita Pets, a natural pet food and treat company that launched its range of air- and freeze-dried products in October 2024, has already secured over 100 stockists.

The range of products are now available in reputable chain stores such as Just for Pets, alongside well-regarded independent retailers, and online pet boutiques. The company is about to make its debut at PATS (stand L78).

Waita Pets was started by founder Bolun Li and Wendy Wang and the inspiration for the business came from their own beloved pets Cho their cat a British Shorthair and their dog, Toto a Dachshund x Jack Russell.

“Like many devoted pet owners, we sought only the highest quality for our furry family members: food that was natural, and crafted with trustworthy, pure ingredients. Driven by this commitment, we immersed ourselves in the world of freeze-dried raw and air-dried nutrition, bringing treats that sparked joyful tail wags, eager paw taps, and delighted sniffs. Our mission is to develop products that prioritise health, transparency, and the genuine needs of our furry friends,” says Bolun.

Bolun, 39 years old brings a wealth of experience from his previous role as a channel manager working in telecommunications, where he honed his skills in operations, distribution strategy, and brand development. Wendy, 27 years old is currently pursuing a PhD, with a strong academic background that reflects her analytical and research capabilities.  

Waita Pets’ products stand out from the crowd due to their commitment to quality, transparency, and innovation in pet nutrition. At the core of their range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form.

The UK's freeze-dried pet treat and food market is growing, with the freeze-dried dog food market in particular projected to reach $185.8 million by 2030 from $133.5 million in 2024, growing at a 5.8% CAGR from 2025 to 2030. The market is being driven by premiumization and humanization whereby pet owners are increasingly treating their pets as family members, driving demand for high-quality, healthy, and natural food and treats. Consumers are seeking minimally processed pet treats with high-quality ingredients and are often looking for single-ingredient options. A rising number of pet owners, especially millennials and Gen Z, are willing to spend more on premium products for their pets' well-being and there is a growing preference for natural, premium-quality treats made from high-quality protein sources. 

“Our typical customers are conscientious pet owners who view their pets as family and are deeply invested in their health and well-being. They are often well-informed, research-driven individuals who prioritize high-quality and natural products. Many are seeking alternatives to mass-produced pet food, looking instead for nutrition that mirrors a more natural, biologically appropriate diet. These customers appreciate the convenience of freeze-dried food while valuing the benefits of raw nutrition. 

“Our product development is grounded in rigorous research and a strong commitment to nutritional integrity. We began by thoroughly studying species-appropriate diets, focusing on the natural nutritional needs of dogs and cats. This involved reviewing current scientific literature on raw and freeze-dried feeding, consulting veterinary nutrition guidelines, and analyzing ingredient functionality to ensure our formulations deliver balanced, bioavailable nutrients,” says Bolun.

Waita’s future goals include expanding into international markets and growing their network of independent and chain stockists. They plan to launch new treat flavours, complete meals, and seasonal products such as their Christmas edition. Additionally, they aim to enhance their wholesale, bespoke, and white-label services, allowing retailers to offer exclusive, customised products. 

“Sustainability and quality will remain at the core of our growth as we establish Waita Pets as a leader in natural freeze-dried pet nutrition,” concludes Bolun.

For further information on Waita Pets’ products visit www.waitapets.co.uk

For trade customer visit www.waitapets.co.uk/pages/wholesale-contact

Certified B Corp pet food brand Lily’s Kitchen has unveiled its first ever TV campaign, marking a major step in its mission to bring proper food for pets, made with all natural ingredients, to a wider audience.  

The new 30-second spot, Cue the Dinner Dance, captures the joyful anticipation cats and dogs feel before mealtime. Featuring a cast of pets performing their own unique ‘dinner dances’ as they head to their bowls, the ad celebrates the wholesome, natural ingredients at the heart of Lily’s Kitchen recipes. Bring on the dinner dance!

Created by Elvis, the film debuted on 5th September during Channel 4’s popular Gogglebox and will run across all Channel 4 owned channels throughout the month. The ad is part of a wider multi-channel campaign spanning out-of-home, digital, social and in store activations, designed to boost brand awareness among the UK and international pet parents and underline Lily’s Kitchen’s commitment to helping pet parents feed their pets properly while being kind to the planet.

As the UK’s No1 premium natural pet food1 brand, Lily’s Kitchen believes that pets are part of the family and has built its reputation by creating recipes inspired by the comfort of shared family mealtimes and the joy of celebrations, big and small that bring everyone together.

Today, Lily’s Kitchen is a £200m internationally recognised brand and the move into TV advertising signals its growth ambitions and increasing relevance with a mainstream audience of UK pet parents.

Charlotte Henderson, Head of Marketing at Lily’s Kitchen, comments: “The dinner dance is something every pet parent recognises and our first TV campaign brings that moment to life. It’s a huge milestone for us at Lily’s Kitchen. Mealtimes are more than just feeding; they’re joyful rituals where pets and their people connect, move, and even share a little dance. It’s in those everyday moments that bonds are built. TV gives us the perfect platform to celebrate that magic with pet parents everywhere. We’ve created Lily’s Kitchen with all-natural ingredients because we believe pets deserve meals as real and joyful as the moments they share with us.”

View the advert below...

Award-winning consultancy Tillymint Marketing & PR is urging pet industry business to 'Unleash Your Potential' as its theme for PATS 2025.

The pet industry specialist, which is exhibiting for the fourth consecutive year, promises to fill its K97 stand with a mix of experiential activity, competitions and giveaways designed to engage pet businesses and demonstrate the value of effective marketing communications.

One of the highlights will be a ‘Guess the Treats in the Jar’ competition, inviting visitors to put their instincts to the test by estimating how many dog treats are inside a large clear jar displayed on the stand. The closest guess will win a prize of a free ‘PR Power Hour’ with Tillymint’s founder and director, Alison Gallagher-Hughes.

Alongside the competition, guests will also be able to pick a slip from a ‘Marketing Treat Jar’ containing bite-sized PR and marketing tips to take away. This reflects the company’s commitment to delivering practical, accessible advice that helps pet businesses unlock their full potential.

The pet industry is a highly competitive market, with businesses needing to both acquire and maintain market share. Establishing effective routes to market and creating brand visibility are essential for standing out in a crowded landscape. Tillymint works with pet brands to ensure they communicate their value clearly and consistently, helping them to remain competitive and grow sustainably.

Said Alison: “We love being part of PATS – it’s a vibrant hub for the pet trade and a great opportunity to meet innovative businesses. This year we wanted to do something that not only draws people to our stand but also gives them a flavour of the value we provide as a marketing partner. Just as pets thrive with the right nutrition, businesses thrive with the right PR and marketing support – that’s what our ‘Unleash Your Potential’ theme is all about.”

Tillymint Marketing & PR specialises in helping pet and animal-related businesses build their brands through media relations, social media, content marketing, and strategic communications. The consultancy has built a strong reputation within the sector, supporting manufacturers, distributors, and retailers alike.

Visitors can find Tillymint on Stand K97, which is near the top left hand side of Hall 1, at the NEC, in Birmingham, from September 28-30, 2025. 

Leading pet accessory brand Henry Wag has teamed up with natural dog treat specialists Dewkes to launch a new Adventure Treat Box, an exclusive collaboration designed to make every walk and outdoor experience even more rewarding for dogs and their owners.

The Adventure Treat Box combines Henry Wag’s practical, travel-ready accessories with Dewkes’ nutritious, fish-based dog treats, creating an all-in-one kit for active lifestyles. Inside, customers will find:

• Dewkes Fishy Bites (400g): Natural, high-protein treats free from artificial additives, ideal for sensitive dogs or as a healthy training reward.
• Dewkes Eco-Friendly Poo Bags for everyday use.
• Henry Wag Collapsible Bowl: A lightweight, portable bowl for food or water on the go.
• Henry Wag Rope Buddy Toy: A durable rope toy perfect for fetch, tug, and play.
• Adventure Activity Card with fun tricks and ideas to strengthen the bond between dogs and their humans.

The partnership reflects both brands’ shared values of quality, sustainability, and promoting healthier, happier lifestyles for pets. Dewkes is known for its natural, responsibly sourced treats, while Henry Wag continues to innovate in the design of durable, functional products that remove barriers to an active life with dogs.

“The Adventure Treat Box is about more than just great products, it’s about inspiring people to spend more time outdoors with their dogs,” said Grant Rogers, Founder and CEO of Henry Wag.

“Working with Dewkes has allowed us to combine healthy nutrition with our innovative accessories, giving customers everything they need to create memorable adventures with their pets.”

The Dewkes and Henry Wag Adventure Treat Box is available now through Henry Wag’s website.

For more information, visit: www.henrywag.com

Leading pet wellness company Peake Petcare is showcasing its range of world-famous Soothing Ear Cleaners at PATS (stand A102). 

Ear infections affect around 7.3% of UK dogs, according to a RSPCA survey, but due to the rising popularity of new designer breeds and breeds with floppy or clipped ears, Peake Petcare has been seeing a massive increase in sales for its products.

Founder Tracey Peake is seeing growth for her Soothing Ear Cleaner from owners of breeds such as poodles and their crossbreeds, (Cavapoos, Cockerpoos and Golden Doodles,)  Spinones, Setters, Spaniels, Labradors, New Foundlands, Leonbergers, Old English Sheepdogs, Shih Tzus , Shar Peis , Basset Hounds and Dachshunds. 

The most common ailments that affect a dog’s ears are ear infections (bacterial, yeast, or fungal), ear mites, allergies, foreign objects like grass seeds, ear growths, and aural hematomas. Other issues are vestibular disease affecting balance, ear injuries from bites or trauma, and otitis externa, an inflammation of the ear canal that can lead to pain, swelling, redness, odour, and discharge.

For further information on any of Peake Percares’ products visit www.peakepetcare.com

For trade enquiries visit www.peakepetcare.com/pages/wholesale-trade-customers

EzyDog UK is marking a major milestone, the 30th anniversary of the global EzyDog brand, by launching two exciting additions to its popular dog accessory line-up. Designed with comfort, performance, and durability in mind, the new products are available now via the EzyDog  website and selected pet retailers.

At the heart of the launch is the new FormFit Mesh Harness, a lightweight, breathable harness created specifically for dogs weighing under 14.5kg. Ideal for small breeds who often face fit and comfort challenges with traditional harnesses, the FormFit Harness features a ventilated mesh construction, fully adjustable straps, and an ergonomic cut to deliver all-day comfort. It's available in six colours and sizes ranging from XXS to XL, offering both functionality and flair.

Also new to the range is a Turquoise colourway of EzyDog’s Chest Plate Harness and Zero Shock Lead, two of the brand’s best-selling products. Combining the signature EVA foam chest support and patented shock-absorbing technology with a vibrant, modern hue, this colour refresh adds a bold visual element to EzyDog’s performance-driven offering.

“Thirty years on, we’re still driven by the same passion to build the best gear for active dogs and their owners,” said a spokesperson for EzyDog UK. “The new launches mark an exciting next chapter in our story, one where comfort, safety, and style go hand in hand.”

From urban walks to weekend hikes, EzyDog’s gear is designed to perform in real-world conditions, ensuring pets and their people are ready for any adventure.

Find EzyDog at Stand D29 at PATS 2025. 

For more information, visit: www.ezydog.co.uk

In a bid to rejuvenate marine life, petcare company Purina is working in partnership with marine conservation organisation, Oyster Heaven, which will deploy new oyster reefs off the North Norfolk coast. The aim is to embed a minimum of four million individual oysters to help restore healthy marine ecosystems by improving water quality and providing a home for a wide range of species.

Native European oysters, once plentiful along the UK coastline, play a crucial role in maintaining healthy marine ecosystems.      Oyster reefs generate biodiversity by providing a home for a multitude of different species and are natural water filterers, removing pollutants including excess nitrogen which helps improve water quality. With the disappearance of the species from UK waters in the past century, this ecosystem function has been lost. The reintroduction of oysters through building reefs is expected to significantly restore water clarity along the Norfolk Coast while also boosting biodiversity.

Oyster Heaven is deploying the first batch of specially designed clay bricks known as Mother Reefs, which serve as homes for juvenile oysters and pave the way for large-scale deployment. By the end of 2026, 40,000 Mother Reefs are expected to be installed containing a total of four million young oysters. Working together with Norfolk Seaweed, a local family-run aquaculture business, together they will install new oyster reefs, drawing on their deep knowledge of the area's local marine environment.

More broadly, Purina Europe has an ambitious Ocean Restoration Programme, which launched last year, and is part of the company’s commitment to help advance the regeneration of ocean and soil ecosystems in their extended fish supply chains. The company is taking an active role to help restore marine habitats at scale across Europe. By working with various partners, the overall aim is to restore 1500 hectares - the equivalent of 3,700 football pitches – of marine habitat by 2030. Alongside the newly announced oyster reef deployment project in the UK, restoration efforts also supported by Purina are already taking place in France), the Netherlands, Norway, and Portugal.

Kerstin Schmeiduch, Director of Sustainability at Purina Europe, said: “We source fish by-products for our pet food – meaning no part of the fish goes to waste while delivering valuable vitamins and minerals for pets. We are thrilled to be working with Oyster Heaven, marking an important step towards improving marine restoration along the Norfolk coastline and a first for Purina in the UK. As marine biodiversity faces significant challenges, it is essential we come together for collective restoration efforts. We urge other companies and organisations to work together on collaborative solutions for the benefit of ocean health.”

George Birch, Founder of Oyster Heaven, explains the process: “Building an oyster reef is all about large numbers to create population tipping points and provide a suitable habitat. It starts with the creation of Mother Reefs, specially designed clay structures. Each reef is pre-charged with over a hundred baby oysters, known as spats, in a controlled environment to ensure their survival and growth. Local teams from Norfolk Seaweed will then carefully place the Mother Reefs on the seafloor, allowing the spat to grow into mature oysters. These oyster reef systems then act as a foundation for the whole ecosystem, generating an oasis of life on the seafloor."

The new Norfolk oyster restoration site marks a significant milestone in Purina’s collaboration with Oyster Heaven. Together with a site already underway in Veerse Meer, Netherlands, makes the collaboration set to become the largest oyster restoration initiative in Europe.

Click below to view a video on the project...

Nova Dog Chews, a trusted name in natural high-quality dog treats, has launched two new functional products: Pumpkin Powder and Goat Milk Powder. 

Both products are designed to support pet health and wellbeing while fitting seamlessly into the diets of pets of all ages and lifestyles.

With growing demand from pet owners for natural, nutritious, and convenient options, Nova Dog Chews continues to expand its offering beyond chews and treats, making it easier than ever for stockists to provide a full spectrum of functional nutrition.

Pumpkin Powder is a natural source of fibre that supports healthy digestion and can help regulate both loose stools and constipation. Rich in vitamins and antioxidants, it also aids immune health, making it a versatile pantry essential for pet parents.

Goat Milk Powder provides a highly digestible source of protein, probiotics, and key nutrients to promote gut health, improve nutrient absorption, and support overall vitality. Its gentle composition makes it particularly suitable for pets with sensitivities to cow’s milk or other proteins.

Both products are:

• 100% natural with no additives, grains, or artificial preservatives
• Easy to serve; simply sprinkle over food or mix with water
• Resealable and travel-friendly for everyday convenience
• Suitable for pets from 12 weeks and adult pets alike

“We’re always looking at ways to help stockists meet the changing needs of today’s pet owners,” said Lloyd Murdoch, Co-Managing Director of Nova Dog Chews. “Pumpkin Powder and Goat Milk Powder are not just healthy additions to meals: they’re also practical, versatile, and align with our mission of keeping pets happy and healthy with natural, functional nutrition.”

Nova Dog Chews’ Goat Milk Powder 200g (£5.25 ex vat) and Pumpkin Powder 200g (£4.25 ex vat) are now available to trade online at www.novadogchews.com. For stocking opportunities, contact info@novadogchews.com

An exciting new development in pet supplements based on Traditional Chinese Medicine, LitPet, has caught the eye of industry experts as it has not only made the finals in two categories of the 2025 PetQuip Awards but its impressive stand at Pet Fair Asia recently, attracted new stockists and distributors from all around the world.

Pet Fair Asia took place in Shanghai China at the end of August and attracted over 2,600 exhibitors. LitPet’s mesmerising stand was themed the “Botanical Garden” and showcased a harmonious blend of flowers, plants, and recycled materials. Beyond promoting pet health, LitPet is dedicated to upholding environmental and social responsibilities. The stand was an immersive experience where nature met innovation.

LitPet welcomed distributors and retailers from Malaysia, Singapore, and Australia to their stand who expressed significant interest. Several key meetings were held with potential partners. They are now checking the ingredient list on APVMA, and getting approval from Australian customs to work with a distributor over there. They are also distributing products in Italy with several independent pet stores. 

Company founder, Stephen Hu was inspired to set up LitPet when he lost his British short-haired cat, Kung Hey to anuresis – a condition caused by prolonged stress that led to urinary retention. Not realising that animals could suffer from chronic stress like humans do, Stephen set about researching pet health and emotional well-being. He found that the pet care industry still focuses on surface-level symptoms rather than addressing the root causes. That is when he discovered the power of Traditional Chinese Medicine.

“Ingredients like Schisandra Chinensis, Reishi Mushroom, Ginseng, and Honeysuckle—used for centuries to calm, nourish, and support the body holistically—offered an entirely new way of caring for animals and I realised: this is exactly what modern pet care is missing,” says Stephen

.

Taking a leap of faith, Stephen took the grief of losing his beloved pet and founded LitPet. “Our mission is to address the root causes of stress-related health issues by combining Eastern herbal wisdom with modern veterinary science. LitPet isn’t just about supplements. It’s about changing the way we think about pet wellness—focusing on prevention, emotional balance, and intentional care. It’s about making sure no pet parent ever feels as helpless as I did.”

The range is designed to meet real-world health needs—from stress and anxiety to immune support, detoxification, and cardiovascular health. Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. Their products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable. 

“In short, LitPet is special because it sees pets not just as patients, but as family. Our products are the result of science, soul, and sustainability—designed to help dogs (and soon cats) live longer, healthier, and more balanced lives."

To find out more about LitPet visit http://www.litpet.co/en-uk

Leading wild bird food manufacturer introduces three new brands to the wild bird industry in its biggest new product launch to date.

Harvest Wildlife Products will unveil three brand-new wild bird food ranges at this September’s major trade events in Birmingham: Glee and PATS.

New brands for Harvest:

• The Little Birdhouse
• RSPB Hungry Birds
• RHS

As the UK’s number one private-label wild bird food manufacturer, Harvest has built its reputation on innovation, trusted partnerships, and a commitment to quality. All products are manufactured in Britain at the company’s dedicated site in rural Lincolnshire, where a unique on-site cleaning process ensures cleaner, more nutritious food that garden birds love.

This year’s launches are designed to appeal to a wide spectrum of consumers, from everyday shoppers to premium buyers, while giving retailers new opportunities to expand and refresh their wild bird food categories.

The Little Birdhouse
Bringing together over 125 years of Harvest expertise, The Little Birdhouse is a well-rounded, great value range of seed mixes, straights and suet products developed for everyday feeding. Perfect for budget-conscious shoppers, the range is carefully crafted using trusted ingredients and processed on-site for improved cleanliness and nutritional value. With mixes tailored to a variety of species, The Little Birdhouse provides simple, reliable and affordable options for attracting more birds into gardens throughout the year.

RSPB Hungry Birds
Developed by industry experts, RSPB Hungry Birds is a new range of high-quality suet treats designed to give garden birds the energy they need all year round. Using carefully selected ingredients to attract a wide range of species, the range features convenient pack sizes with strong shelf appeal. By stocking RSPB Hungry Birds, retailers can offer customers trusted quality products while also supporting the RSPB’s vital conservation work, with a portion of proceeds contributing directly to protecting wildlife and habitats.

RHS
Created in collaboration with the Royal Horticultural Society, this premium range of wild bird food blends and high-energy treats has been specially developed to bring more wildlife into gardens. Each recipe is carefully crafted with high-quality ingredients to attract a wide variety of birds, from robins and songbirds to finches and tits, throughout the seasons. Concepts for the range include specialist and seasonal feeding mixes, alongside gourmet suet options. This collection combines outstanding nutrition with industry expertise. Elegant packaging and premium positioning make it a perfect choice for discerning customers.

Harvest’s leadership in the category is reinforced by its BRCGS AA Food Safety accreditation and Sedex membership, demonstrating rigorous standards for food safety, ethical sourcing, and environmental responsibility.

The company uses responsibly sourced ingredients, offers recyclable packaging wherever possible, and actively reduces its carbon footprint through smarter logistics and transport optimisation. With these credentials, Harvest provides retailers with total confidence in the quality, safety, and sustainability of its products.

Matt Bryant, CEO of Harvest Wildlife Products, said: “We’re proud to bring three exciting new ranges to market this September. From value-driven everyday mixes to premium, conservation-supporting collections, each brand has been designed with both retailers and customers in mind. These launches highlight our commitment to providing the very best for garden birds, while helping our trade partners drive growth through quality, innovation, and trusted brand partnerships.”

Harvest Wildlife Products will be showcasing the new ranges at the NEC Birmingham for Glee (16^th to 18^th September, stand 12E20) and PATS (28^th to 30^th September, stand F73). Visitors to both shows will have an exclusive first look at product samples and the opportunity to meet the team of wild bird food experts behind them.

For more information or to book a meeting at the show, visit www.harvestwildlife.com/contact or email sales@harvestwildlife.com

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Pets Choice has acquired a number of Kennelpak pet food brands out of administration. East Midlands-based Kennelpak Limited fell into administration in July.

The pet food manufacturer, whose brands include Webbox, Felight, Tasty Bone and Bob Martin, has now acquired the Breederpack, Kennelboy, Kennelmaid, Duchess and Dylan from the joint administrators.

Pets Choice Chief Executive Tony Raeburn said: "It is obviously sad that Kennelpak recently went into administration, however I am delighted that we have rescued a number of established pet trade brands which we will be immediately reviewing, and we will be looking to resurrect key products as soon as possible.”

"We will be contacting customers soon and look forward to welcoming new customers to Pets Choice, as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry."

Pet food company Edgard & Cooper has created a unique pet calendar with the aim of spreading a bit of joy and giving owners an excuse to celebrate with their animals.

The pet holiday calendar features days of reflection (Chew Toy Remembrance Day), famous milestones (The Terrifying Vacuum Tragedy of 1899, which marked the first vacuum cleaner patent) and of course, religious celebrations (St. Bernard’s Day, the holiest day of the year).

And with millions of pets not knowing their exact date of birth – which makes organising birthday parties difficult – the pets of the world decided every 15 September should be a Celebration of the Unknown Birthday. 

“I always assumed there were things my dog Cooper wasn’t telling me,” said Louis Chalabi, co-founder of Belgian-based Edgard & Cooper. “I just didn’t realise how many secrets he held.

“There’s Small Stick Appreciation Day in November, and April is the social highlight of the dog calendar, with The Ball Ball. “The planning has already started for 2026,” says Chalabi. 

And unlike the human calendar, which starts in January, the pet calendar begins in March on the first day of spring. “The cats call it equinox,” informed Chalabi.

The new year is marked with Fishmas, a day that all cats eat fish. To make the day extra special, cats are supposed to refrain from eating fish on Fishmas Eve.

While the pet holiday calendar isn’t for humans, knowing the holidays gives people more reasons to celebrate with their pets. “Co-Dependence Day is on 1 July,” Chalabi pointed out. “Next year, Cooper’s insisting we wear matching shirts.”

Edgard & Cooper is calling on independent retailers to mark special moments with owners with the aid of the complete pet holiday calendar, which can be found and downloaded here: pet-holiday-calendar.com

Amanda Campion, known as the 'Cat Whisperer' and a TikTok sensation, is helping cats and their owners reconnect. She will be featured at The Cat Show, taking place on Saturday (13th September) at the NEC Birmingham.

In a world where cat lovers are constantly seeking to understand their furry companions, Amanda Campion, better known as Kittysitty Cat Behaviourist, is taking the cat-loving community by storm. With her profound insights into cat behaviour and a rapidly growing following of 100,000 on TikTok, this influential Clinical Feline Behaviourist is captivating audiences with engaging content that explores the fascinating world of feline behaviour.

Amanda's expertise in "fixing feline problems," has attracted a diverse and high profile clientele, who trust her to help their beloved felines. Her work has led to numerous national radio appearances, including on BBC Radio 5, and she has contributed articles for various publications. Additionally, Amanda serves as the behaviourist for The Cat Show Live and Cats.com, in the USA, offering live events worldwide and creating video courses for their audience.

Amanda has dedicated 30 years to improving the lives of cats and repairing broken bonds. She offers invaluable support to distressed cat owners, guiding them in restoring peace at home. Her expertise encompasses rehabilitating cats with issues such as aggression, obesity, new pet introductions and obsessive-compulsive disorders.

“I love engaging with cat caregivers and deciphering the problems they face, while also using my detective skills to uncover what’s troubling their cats," Amanda explains. "It's a two-way approach to restoring harmony in the lives of both cats and their human guardians

“It takes effort and time; it's not a quick fix. However, with a sustained approach, trauma modification therapy can help both cats and owners find their way to live their best lives together. All nine of them!" she adds with a smile.

Amanda’s previous experience managing her own cattery allowed her to foster and rehabilitate traumatised shelter cats, ensuring they find happy homes with new families. Her passion for cats, from feral to feline show champions, drives her to help correct quirky, unwanted issues, anxiety and stress that can arise in cats. 

“The most rewarding moments are when I witness a previously traumatised or anxious cat begin to trust again. This transformation is life-changing for the cat."

KittySitty Cat Behaviourist has become a regular fixture at The Cat Show Live, serving as their "resident" cat behaviourist. Amanda will once again partner with the show on 13th September at the NEC Birmingham, where she will share her insights and expertise with over 5,000 fellow cat enthusiasts.

For more information on KittySitty Cat Behaviourist and her work transforming the lives of cats, visit www.kittysitty.net.

A leading retailers association for independents has said the government's major ministerial reshuffle must bring fresh perspectives to critical policy areas that are hitting small businesses hard.

The British Independent Retailers Association (Bira) is urging new government appointees to prioritise business rates reform and reconsider employment legislation following the Prime Minister's shake-up of his top team.

Andrew Goodacre, CEO of Bira, said: "As the dust settles on all the ministerial changes, we hope that we do not lose momentum as new ministers become acquainted with their new roles. We would also like to see some new thinking from the new ministers with regards to business rates reform and the employment rights bill.

"Despite Treasury declaring the introduction of permanently lower multipliers for business rates, many thousands of independent retailers will be paying more business rates next year. The Employee Rights Bill has many changes that will make it harder and more expensive to employ people, with a disproportionate impact on smaller businesses. These are two key policy areas that require fresh thinking, and hopefully the changes in government personnel will take up the challenge."

Mr Goodacre highlighted that whilst the government has announced lower business rates multipliers, the reality for many of Bira's members is that they will still face increased costs in the coming year, creating additional financial pressures on already stretched independent retailers.

The appointment of Jason Stockwood, vice-chairman of Grimsby Town football club and successful businessman, to the Department for Business and Trade has been welcomed by the sector as bringing valuable private sector experience to government. However, Bira emphasises that this new expertise must be channelled into addressing the fundamental challenges facing Britain's independent retail sector.

Bira, which represents over 6000 independent traders and shopkeepers across Britain, campaigns on critical issues including retail crime, business rates, and legislation that affects small businesses.

Midlands-based Planters Garden Centre group has opened a new Pet and Aquatic Centre, costing £2m, at its Bretby site near Burton on Trent, Staffordshire.

The centre is housed in a new standalone building (70m long by 20m wide) and includes an independent veterinary practice and a purpose-built 40 seat coffee shop and patio that is pet friendly.

The aquatic and pet accommodation was supplied by Aquaja in the Netheralnds and delivered in five arctic lorry loads.   

“The Dutch team took three weeks to build everything on site,” said Planters director Gerald Ingram. “We visited Interzoo two years ago and were very impressed by Aquaja. Our team spent a day in the Netherlands touring some of their installations.”  

Within the pet side of the centre there are eight guinea pig/rabbit enclosures as visitors enter the building plus a small animal unit for hamsters, gerbils, mice and rats. 

There are around 30 vivariums for reptiles, spiders, lizards and snakes, including a unit where children and adults can crawl through and pop their heads up in the enclosures.

The centre also includes large aviaries for birds, which are decorated with forest images.   

Gerald said the expansion at Planters Bretby should take the pet and aquatic turnover from £350,000 to £1.5m pa in two years. This would make it the largest pet and aquatic centre within the Garden Centre Association membership. Staffing has increased from five full and part time employees to a total of 10.

This development will have its own entrance from the car park, meaning that the Pet and  Aquatic and Gardening Gift and Restaurant customers are separated. It will release about 400 sq m of space within the garden centre for a new Regatta clothing store and more space for the farm shop. 

Josh Winter, Pet and Evenets Manager at Planters, said: “The opening was a great success. It was busy as soon as the doors opened. We have only done a soft opening so far while we let the staff settle in, and we’re hoping to do a big opening in a few weeks’ time.”

Josh added that sales in the Pet and Aquatic Centre were double the usual amount for the opening two days.

Mud Daddy, the all-in-one cleaning solution, is set to embark on a multi-million pound investment in creating doggy daycare and health centres across the UK.

The first centre is set for Newcastle with other venues being rolled out over the next few years.

Mud Daddy’s vision for these new centres includes:

• A network of high-quality, purpose-built centres across the UK.
• Innovation in dog health and care under one roof
• Exceptional customer service and industry-leading standards in dog care.

The company said: “We’re taking the trusted Mud Daddy brand you already know and love – and investing multi-millions to create something entirely new.

“We’re not just opening facilities – we’re creating a new category in pet care, built on the same Mud Daddy values that made us a household name.

“If you’re a dog lover, pet industry pro, or local authority interested in bringing a Mud Daddy centre to your area – drop us a message. Let’s shape the future of dog care together.”

Vital Pet Group is giving independent retailers a powerful new sales tool with the launch of Mayfield Madness, a cross-category campaign supporting the independent - exclusive Mayfield brand.

Under the banner “Love the Quality or Your Money Back”, Mayfield Madness guarantees customer satisfaction across its entire portfolio – covering wild bird food and treats, working dog wet food, small animal food, and indoor bird food. This bold move is designed to build consumer trust, repeat purchase, and retailer confidence in a brand made exclusively for the independent trade.

“Independent retailers need brands that work harder for them, with strong profit margins, repeat purchase appeal and the reassurance that customers will come back for more,” said Peter Brame, Group Trading Director at Vital Pet Group. “Mayfield ticks every box; UK-made, quality ingredients, and now backed with a no-risk money-back guarantee. It’s an unbeatable offer to drive sales across multiple pet categories.” 

Why Mayfield Matters for Independents

• Multi-category coverage – from garden birds to dogs, small animals and aviary birds
• Exclusive to Vital and Independents – ensuring independents have a point of difference
• Made in the UK – supporting British production and reliability
• Strong POR – delivering great profit opportunities across the range
• Quality guaranteed – consumer confidence with every purchase

The Mayfield Madness campaign highlights not only the depth of the range but also its commitment to independent retail success. The combination of everyday essentials and specialist nutrition ensures Mayfield products offer genuine year-round repeat purchase potential across pet categories.

Retailers can order the Mayfield range now via www.vitalpetproducts.co.uk or by contacting their Business Development Manager.

The Buffalo Co., one of the UK’s fastest-growing natural dog treat and accessory brands, has agreed an exclusive distribution partnership with garden centre wholesaler DECCO.

This strategic alliance marks a significant milestone for the successful family-run business, enabling effortless nationwide access to The Buffalo Co.’s sought-after product range via DECCO’s extensive logistics and retail network.

Jonathon Moyce, Managing Director of The Buffalo Co., said: “This partnership with DECCO is more than just distribution – it’s a partnership and launchpad for the next phase of our growth. 

“As a family business with bold ambitions, we’re thrilled to align with a powerhouse like DECCO to bring our all-natural, eco-conscious products to more customers than ever before. 

“Every element of our range has been thoughtfully developed with retailers, pet owners, and their pets in mind – from striking FSDUs and premium branded accessory stands to high-quality, low-odour natural treats, all packed in convenient resealable packaging. This is just the beginning of something very exciting.”

The Buffalo Co. has rapidly built a loyal customer base by offering 100% natural dog treats made with single-source protein, free from additives or fillers. In line with growing consumer demand for sustainability, all packaging is fully recyclable, underscoring the company’s commitment to responsible manufacturing and environmental care.

Through DECCO, retailers will gain exclusive access to The Buffalo Co.’s expanding portfolio, including the revolutionary ThermaCool™ Dog Bowls, which feature thermal technology to keep water cooler for longer, and the Buffalo Bites Treat Range, cleverly designed with clip-on carabiners for hands-free treating on the go.

Decco Ipswich manager Chris Clements commented: “We’re delighted to welcome The Buffalo Co. to our exclusive supplier portfolio. Their commitment to quality, sustainability, and retail-ready solutions aligns perfectly with what our customers are looking for. The Buffalo Co. brings real innovation to the pet category, and we’re confident their fast-growing product range will add significant value for our retail partners across the UK.”

The Buffalo Co. will be showcasing its full collection at both the Glee (stand 12F31) and PATS (stand L87) trade shows this season – inviting buyers to experience the brand firsthand, meet the team, and explore bespoke retail support packages.

Retailers interested in opening a trade account or learning more about the partnership can contact DECCO directly or email The Buffalo Co. at the details below.

Trade Enquiries:

info@thebuffaloco.co.uk

www.thebuffaloco.co.uk

Instagram: @thebuffaloco

Henry Bell merchandising experts have revamped and refreshed the wild bird care category at Haskins Garden Centres with their innovative shop-in-shop displays, premium bird feeds and high-quality hardware.

The new store layouts, designed to simplify the shopping journey for consumers, maximise sales opportunities and introduce wild bird care to a wider audience, have been rolled out across four Haskins centres – Ferndown (Dorset), Snowhill (West Sussex), Forest Lodge (Farnham, Surrey) and Roundstone (West Sussex) – with work at the fifth and final one, West End (Southampton), set for October.

Henry Bell has been the primary wild bird supplier for this leading independent since October 2024. Its most recent re-lay was completed at the Roundstone site this month (August). “We were thrilled to join forces with the Haskins teams to create attractive shop-in-shop arrangements with our vertical merchandising solutions where hardware and corresponding feeds are co-located,” said Henry Bell Wild Bird Care Group Account Manager Jason Perrins. “They have proved a great way to drive up sales, increase basket-spend and encourage impulse buys.”

Haskins Garden Goods/Bird Care Buyer Alan Sheppard added: “Excellent merchandising is a key player in growing our wild bird category and we couldn’t be happier with the brilliant service we have received from Henry Bell. Thanks to Jason and his colleagues, our shop-in-shop looks phenomenal and is really helping to drive sales and encourage trade-ups, while ensuring our customers enjoy a fantastically enhanced store experience. The category needed a new focus and radical change; it has had the desired effect.

Before and after the Henry Bell shop-in-shop was fitted at Haskins Garden Centre Roundstone.