Agria Pet Insurance has appointed Dr Scott Miller as its new brand ambassador, marking a partnership with a shared commitment to pet welfare, preventative care, and helping owners make informed decisions.

With more than 25 years of veterinary experience, a trusted television presence, and a long-standing commitment to animal welfare, Dr Miller brings a wealth of expertise and public credibility to the partnership.

As well as being the resident vet on ITV’s This Morning, Dr Miller shares practical, evidence-based pet care advice with thousands of pet owners through his YouTube channel, Rescue Vet.

Commenting on the partnership, Dr Scott Miller said: "As a vet, I've dedicated my career to improving the lives of animals. Every day, I see the incredible bond between pets and their families, but I also see just how many wonderful animals are still waiting for a second chance in rescue centres.

"That's one of the biggest reasons I've chosen to become an ambassador for Agria Pet Insurance. They actively support rescue organisations and charities, helping more animals find safe, loving homes and giving owners the confidence to provide the care their pets deserve.

"I only work with organisations whose values genuinely reflect my own, and that's why I'm proud to be working alongside Agria. Together, I hope we can help more rescue pets find forever homes and support owners in giving them the care they deserve.”

Vicki Wentworth, Managing Director at Agria said: “We are proud to have Scott on board as our new brand ambassador. With a commitment to animal welfare, rescues, and education, Scott shares many of the same values as we do, making it a perfect partnership. We look forward to working with Scott to support and inspire pet owners across the UK.”

Agria Pet Insurance has provided lifetime pet insurance cover for over 130 years and is the UK's only carbon-neutral pet insurer, reflecting its commitment to both animal welfare and environmental responsibility.