Newsletter - Pet Trade Xtra

The very best of the UK pet industry came together last night (Thursday 6 November) for the Pet Industry Federation Awards 2025, held at the DoubleTree by Hilton in Stoke-on-Trent...

Revealed: 27 winners of prestigious PIF Awards

A total of 27 honours were handed out at the PIF Awards 2025. Click on the link below to view the full list of winners...

The prestigious Lifetime Achievement Award was presented to Gordon Thomas (above centre), long-time organiser of PATS, in recognition of his outstanding contribution to the UK pet industry.

Click here for all the winners

Independent retailers need more support during challenging economic times

Pet industry expert Steve Driver has urged suppliers and manufacturers to give extra support to independent pet retailers during the current economic climate...

Marleybones raises £2.5m to expand dog food range

Marleybones, the premium dog food brand behind Pantry Fresh meals, has raised £2.5m in funding to accelerate growth..

Just for Pets partners with Years to launch exclusive chef-created dog food

Premium fresh dog food brand Years has announced an exclusive partnership with specialist pet retail chain Just for Pets, unveiling bespoke, limited-edition and seasonal recipes...

Supreme Petfoods named in Pet Age’s 2025 Power 50

Supreme Petfoods has been named in Pet Age’s 2025 Power 50, recognising companies shaping the future of the pet industry through leadership, innovation, and impact...

Pets4Homes acquires UK dog breeder app Breedera

Pets4Homes, the world’s largest operator of online pet marketplaces, has announced the acquisition of British company Breedera, the app that helps responsible breeders stay organised and compliant while raising healthy, well-socialised dogs...

Applaws taps into functional pet nutrition trend

Natural pet food brand Applaws is expanding its wet food portfolio with the launch of bone broths for cats – a new sub-category designed to help retailers capitalise on the surge in functional and natural pet nutrition...

UK start-up named one of Europe’s most innovative firms

A UK pet care start-up behind the world’s first cat-friendly toothbrush has been named one of Europe’s most innovative companies, winning the Fressnapf Innovation Award 2025...

Lily's Kitchen launches new limited-edition recipes

Lily’s Kitchen launches its new limited edition offering to bring festive joy to furry family members this Christmas. The range features specially crafted recipes with seasonal ingredients like turkey, cranberry, and sweet potato, packaged in seasonal-themed designs...

New study raises alarm among pet owners

A new study has raised alarm among pet owners, revealing that a large amount of lumps and bumps found on dogs are never tested for cancer, despite the disease being one of the leading causes of death in pets...

Natures Menu launches new Freeze Dried festive gifts

Natures Menu has announced the launch of a new range of festive gifts, featuring a selection of its popular Freeze Dried treats and meals...

Podium Pet Products rebrands BeLoved range

Podium Pet Products has announced the rebranding of its award-winning balms, shampoo bars, sprays, candles and other wellness and lifestyle grooming products...

Click here to view the PetQuip Awards 2025 Winners' booklet

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Pets at Home celebrates £1.5m fundraising effort for Royal British Legion

Pets at Home has announced that through its long-standing partnership with the Royal British Legion, it has raised over £1.5 million to help the Armed Forces community, marking a significant milestone in its annual Poppy Appeal campaign...

Canine Principles joins forces with BSAVA PetSavers to advance dog welfare

A leading canine education provider has announced a partnership with BSAVA PetSavers (the fundraising and grant awarding arm of the British Small Animal Veterinary Association), uniting dog training science and veterinary expertise to support animal welfare and professional development across the UK...

Independent retailers urged to prioritise cyber security

Independent retailers are being urged to ensure they are clued up on IT security to minimise the risk of cyber crime, a new podcast from Bira has explored...

New research reveals breeds most at risk of aggressive canine cancer

Researchers at the Royal Veterinary College (RVC) have revealed the frequency and risk factors for canine haemangiosarcoma – a fast-growing and often fatal cancer in dogs...

Agria supports retired service animals

Agria Pet Insurance has announced a new initiative with the National Foundation for Retired Service Animals (NFRSA), a UK-based charity dedicated to supporting dogs and horses once their careers in public service come to an end...

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

Nordic firm Snellman Petfood acquires UK raw pet food manufacturer Benyfit Natural

Nordic company Snellman Petfood continues to grow internationally with the acquisition of premium raw pet food manufacturer Benyfit Natural. This acquisition marks its first purchase in the UK and a significant step in its growth strategy...

Pet Trade Innovations unveils Bamboodles rebrand
Launch of exciting new product lines

Pet Trade Innovations has announced the rebranding of its award winning dog chew toys, Bamboodles, alongside the launch of new dog chew lines designed to meet the evolving needs of pets and their owners...

Award-winning pet store picks up another honour

Award-winning Redpaw Pet Supplies has picked up another honour – this time Pet Store of the Year 2025/26 in the South West England Prestige Awards...

Pet food firm unveils £6m office and distribution centre

INSPIRED (Inspired Pet Nutrition) has opened its new head office and state-of-the-art distribution centre in Thirsk, Yorkshire – seen as a landmark £6 million investment in people, infrastructure and long-term growth...

Jollyes to open six new stores before Christmas
Group secures agreement to open at five former Poundland locations

Just days after opening a new store in Chesterfield, Britain’s award-winning pet discount superstore Jollyes is preparing to open a further six new stores in just six weeks, after it secured an agreement to move into five Poundland stores that are scheduled for closure...