In This Issue
Danish Design acquired by Swedish-based group
New pet store owners set highest standards
Turning from supplier into retailer with new pet shop
Take a look inside Jollyes new flagship store
Be:Loved range wins prestigious business award
HOWND plant-based dog food makes top 500 list
Manchester entrepreneur launches new pet business
Forthglade unveils new multi-functional treats at PATS
Burns Pet Nutrition introduces Wholesome Turkey
Pet ownership stats reveals fall in indoor fish tanks
Fish4Dogs is the pet food of champions
Pedigree artificial grass is best in class 
Mars Petcare makes debut into supplements
Purina supports three-year seaweed research
Get your own copy of Pet Trade Xtra
Change to Pets at Home board of directors
Law Print & Packaging gets set for Zoomark
‘Flawed’ study puts pets at risk, argues nutritionist
Stock up for Hedgehog Awareness Week
Vets and nurses battle to save eight dogs after horror house fire
The human dog bed that’s taken social media by storm
The best of last edition of Pet Trade Xtra
PATS Sandown 2023 New Product Awards revealed
Well-known industry figure launches new pet food
Annual Pet Survey shows 50% rise in small pets
GA Pet Food Partners wins Family Business and Export Awards
Kennelpak opens new Pets & Friends pet store
PATS proves itself as number one with successful Spring show
Picture round-up from the pet extravaganza
Watch the video of PATS Sandown
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Purina supports three-year seaweed research

 

Purina has brought together a consortium of experts in seaweed bio-stimulants, plant health and soil science to launch a three-year academic study on the possible role of seaweed-based bio-stimulants in regenerative agriculture. 

 

The study will evaluate the potential impact of seaweed-based bio-stimulants on plant performance and nutrition, as well as crop safety and quality.  

 

The study will be supported by on-farm field trials aiming to investigate how seaweed extracts applied to crops might improve soil health and plant responses to abiotic stresses (e.g. drought conditions), and evaluate the potential to reduce the amount of synthetic fertilizer while maintaining yield. 

 

In many regions of the world, food production relies on synthetic fertilizers, overuse of which can negatively impact soil health, biodiversity, water and air, as well as the climate. To address these challenges and, as part of Nestlé’s pledge to source 50% of its key ingredients from regenerative agriculture by 2030, Purina is exploring novel agricultural approaches. 

 

Sheri Smithey, Head of Product and Technology Development for Purina said: “We must explore innovative solutions if we are to make progress against our climate goals. We are proud to be working with partners in researching the potential of seaweed-based bio-stimulants to help farmers and our supply chains adopt more regenerative agricultural practices .”  

 

Juli Plassmeyer, Vice President Global Marketing and Sustainability at Nestlé Purina Petcare, said: “Purina’s strong commitment to sustainability encompasses the transition to regenerative agricultural practises for our ingredient sourcing. We must explore novel solutions like these to help accelerate the transition.” 

 

Seaweed brings the additional benefit of absorbing some of the carbon and excess nutrients flowing into the ocean, reducing the risk of ocean acidification, whilst promoting marine biodiversity.  

 

Sponsored by Purina, the study brings together an expert consortium led by Fera Science Ltd.  Wageningen University & Research (WUR), Plant Science group and the Kelp Forest Foundation will lead on the research side, with Agricarbon UK and NatureMetrics supporting field trials with soil carbon analysis and eDNA soil biodiversity testing. Two seaweed companies will provide the seaweed-based bio-stimulants.  

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