The Nutriment Company, a leading provider of premium natural pet food, has announced the acquisition of PETMAN, one of Germany´s oldest and most respected raw pet food companies.

The acquisition of PETMAN marks another important step for The Nutriment Company in becoming Europe's leading player in the minimally processed pet food space, being already its third acquisition in 2024. After the previous acquisitions of Dibo, Barfgold, Aniforte and Haustierkost, PETMAN is now the fifth pet food company in Germany belonging to TNC. With PETMAN on board, TNC now offers a fully comprehensive range of products in Germany – from raw food to natural treats and food supplements – across all sales channels and further solidifies itself as the leading raw player in the German-speaking region.

Founded in the 1990s and headquartered in Wuppertal, Germany, PETMAN is a pioneer in the German raw pet food industry. The company is renowned for its innovative approach to natural pet food, offering a wide range of high-quality raw food products that cater to the diverse needs of dogs, cats, fish and reptiles. Committed to using 100% natural ingredients, PETMAN ensures that all products are free from artificial additives, grains, and fillers. With a strong focus on customers, PETMAN provides convenient product formats and easy accessibility through a broad base of pet specialist retailers. Dedicated to the health and happiness of pets, PETMAN continues to lead the market with premium raw food solutions that pet owners trust – exemplified through innovations such as “BARF-in-One complete nuggets” and their award-winning ice cream for dogs.

Andreas Hundt, CEO of Hundt Tiefkühlprodukte und Dienstleistungen GmbH & Co. KG, commented on the acquisition: "Joining forces with TNC is the best possible outcome for us and PETMAN, since we can look back at many years as partners and joint product development. This deepened partnership now offers a fantastic opportunity for our employees to continue doing what we love most: offering to both new and longstanding customers products of the highest quality and an exceptional service."

Anders Kristiansen, CEO of The Nutriment Company, explained: "PETMAN is a great business that compared to many other companies in the market has always had a rigorous focus on customer satisfaction rather than having a purely product-centric mind-set. This fits perfectly to The Nutriment Company, where we combine both – vertically integrated operations and manufacturing capabilities, but always coming from what the customer wants."

Julius Adrian, Head of Corporate Development at The Nutriment Company, added: "It was very apparent from day 1 that both parties think and act the same way – customer-first while never compromising on product quality and innovation. I'm very happy that Andreas and his team decided to get on board and find a way to combine our state-of-the-art production capabilities with PETMAN's outstanding eye for new product and customer innovations."