In This Issue
The PetFellas launches to redefine brand-led distribution
Earth Animal appoints The PetFellas as distribution partner
Award-winning retailer reveals secrets of success
PIF’s post on ‘pub desking’ idea goes viral on Linkedin
Rising star Jake shines light on sustainability
The Nutriment Company acquires French firm Easy-BARF
Slumberdown crafts range of cosy pet beds
CASCO Pet invites vets to experience life inside a kennel
The Innocent Cat launches Festive Gravlax treats 
Purina PRO PLAN serves up tennis-led TV campaign
Benyfit Natural launches new boneless recipes
Nobblys expands Dental Dog Chew range
Taking fear out of fireworks with LitPet Pawsitive Powder
Natures Menu launches new Freeze Dried festive gifts
Get your own copy of Pet Trade Xtra
Firm recalls raw dog food over salmonella fears
Doggy Doggy Yum Yum secures PetQuip award
Pet supplement wins twice at PetQuip Awards
Ground-breaking joint supplement for pets takes off at PATS
Waita’s new range of freeze-dried treats launched at PATS make finals of PIF Awards
The best of last edition of Pet Trade Xtra
Record-breaking PATS 2025 smashes attendance record with 70% increase in visitor numbers
New Product Award winners celebrate at PATS 2026
PetQuip Awards recognise outstanding brands and individuals
Monkfield Reptile acquires renowned tortoise business
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Nobblys expands Dental Dog Chew range

 

Pedigree Wholesale has unveiled the latest addition to the popular Nobblys Animal Dental Dog Chew range – the Blueberry Bear.

 

This new addition joins the Hippo (Pumpkin), Lion (Banana), and Unicorn (Strawberry) chews, bringing a burst of fruity flavour and fun to dogs’ dental care routines with the new Bear.

 

Like the rest of the Nobblys range, the Blueberry Bear is vegetarian, gluten-free and features Nobblys' signature "nobbles," which make it easier for dogs to grip while also helping to fight plaque and tartar build-up. Not only do they promote dental health, but they also keep dogs engaged and entertained by helping to tackle boredom. Each chew is crafted with a fully vegetarian recipe, featuring delicious fruits, plus Vitamin E and Brewer’s Yeast, known for its rich levels of B vitamins.

 

The Nobblys range also features an Original Nobblys shape and a Tough Brush in both Peanut Butter and Mint flavours, designed to improve dental health. These shapes come in Small, Medium and Large sizes, while the Animal-shaped chews, including the new Blueberry Bear, are available in a single standard size.

 

Perfect for retailers, the range offers above-average margins and is eye-catching on shelf or at the till point. Each chew is presented in colour-coordinated display cases and includes individual hang tags with barcodes for flexible merchandising. A brand-new Nobblys FSDU will also be available soon, helping retailers make an even bigger impact in-store.

 

Priced affordably starting at just £1.69, Nobblys Animal chews provide great value for customers. Nobblys Animals are available through Pedigree Wholesale and are exclusive to the specialist pet trade.

 

Visit https://petproducts.co.uk/nobblys/ or speak to your Pedigree Wholesale Representative for more information.

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