In This Issue
PATS gets set for a memorable 10th Sandown show
Hundreds of new launches to be unveiled at the big show
Pet exhibition opens its doors next Tuesday
Pet industry counts cost as country store chain goes into administration
TV personality to present animal welfare awards
Sales of Webbox pet food break £4m barrier
Great stories behind Petface's Christmas 2018 collection
Classical music proven to calm and comfort dogs
Anco get set to unveil major re-branding
Nineteen 87 parked the bus at Crufts to entice dog owners to try tasty baked ranges
Helping businesses to thrive in ever-changing pet market
Natures Menu launches True Instinct to consumers at Crufts
Specialist trade has key role in fight against pet obesity
Baked treats, raw food, harnesses, bow ties and nervous anticipation at Crufts
Get your own copy of Pet Trade Xtra
Fire destroys Gardman warehouse at Daventry
Group55 wins International Award for second year running
PIF connects members to huge savings on exclusive telecom deals
A new, fresh look to celebrate Cotswold RAW's PATS debut
Beast from the East causes Wild Bird Care sales uplift
Leaving wet food out for a cat could give it food poisoning
Eukanuba launches search to find ambassadors
Pets Choice makes it a hat-trick at Crufts 2018
Evolution Aqua look to appoint Area Sales Manager for Bermuda brand
Inca wins nation's heart to scoop HiLife PAT Dog of the Year
Tetra products tested against rival brands
Natures Menu promises special offers at PATS Sandown
It’s arrived! Turmeric tincture from CSJ
The best of the previous Pet Trade Xtra
B&M removes pet treat from shelves after dog death
Wiltshire pet store set to close after almost 40 years
Pet firm makes it into Top 100 'Best Small Companies to Work for' list
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Tetra products tested against rival brands

With so many food options on the market claiming to benefit fish it can be difficult to know which brands to trust. That’s why, Tetra, the experts in fishkeeping, volunteered to have its own food tested in comparison with similar products of reputable competitors to highlight the quality of its nutrition.

Claims you can believe in…

In its very own Quality Assurance lab, Tetra constantly ensures that its food products contain exactly what is shown on the label. But this isn’t the case with all brands, as was demonstrated by analyses performed by an independent laboratory* that tested the amount of protein and fat actually contained in TetraMin, Tetra Goldfish and two other products of reputable European competitor brands. The results revealed that whereas both Tetra products contained the declared values, some of the competitors’ values were considerably different or even far beyond the tolerance limits prescribed by the EU Animal Feed Regulation.

With results you can see…

Alongside these analyses, Tetra also tested TetraMin and Tetra Goldfish against the same competitor food products in its own Biological Quality Assurance laboratory to compare their effects on growth and feed conversion across a 12 week period. The results of these food performance tests were also clear: fish fed with TetraMin or Tetra Goldfish showed healthy and above all consistent growth (see Figures 1 and 2), whilst the weight gains of fish fed with the rival products either stagnated or even decreased in some cases.

In addition, Tetra’s food demonstrated a good feed conversion rate which shows how efficiently food is converted by fish. The lower the quotient, the better the feed conversion rate. This means that fish need to be fed less to get all of the nutrients they need, which in turn helps to improve the water quality. The food performance test clearly demonstrated that TetraMin has a considerably lower feed conversion ratio, whereas the values of some of the rival products deviated by over 100%. TetraMin performed extremely well thanks to its top-quality ingredients that are perfectly tailored to the fishes’ needs as well as its successful combination of prebiotics and BioActive formula which helps fish to make optimum use of nutrients.

 



Figure 1: For its in-house food performance test, Tetra selected four popular species of tropical fish which are illustrative of a large group of tropical fish (as depicted here, red phantom tetras/ Fig. 1 and platies/ Fig. 2).

 



 Figure 2: Tetra’s in-house test proved that fish fed with the rival products grew on average up to 61% less than those fed with TetraMin. This result highlights the excellent quality of Tetra’s raw ingredients and formulas.

Ashleigh Foster, Aquatics Marketing Manager at Tetra comments, “At Tetra, we’ve been working relentlessly to offer tropical fish the best possible diet for more than 65 years now. Our founder Dr Ulrich Baensch demonstrated true pioneering spirit not only by inventing TetraMin, the first ready-made flake food for tropical fish, but also by making scientifically founded research a top priority for all food developments from the outset. Today, our focus remains on carrying out detailed research into the nutritional requirements of aquarium creatures so that we can continue to create tailored solutions for a complete and balanced diet leading to healthier fish.”

In addition to launching the results of Tetra’s study, the brand has also recently revised its product
packaging following extensive market research to provide clearer product names, benefits and imagery, which will be introduced gradually to stores.

For more information about Tetra, visit www.tetra-fish.co.uk or join in the conversation with Tetra UK on Facebook.

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