Vital Pet Group returns to PATS Telford this year with a focus on some new and exclusive brand partnerships. New suppliers now stocked at Vital include Blue Pet Co., Nature’s Greatest Secret, Soap Story, Petto Smart Nutrition, Canine Choice and Feline Choice, and The Buffalo Co. who are all expanding their distribution base within UK pet trade.

Macahl Animal Health is another new brand, exclusive to Vital, offering oral rehydration brand for pets, Oralade, and Vets Menu Gravy Toppers. 

In addition, many of the brands including Blue Pet Co, Macahl Animal Health, The Soap Story, The Buffalo Co and Petto Smart Nutrition have all been listed as finalists at the PetQuip and PATS awards.

Francesca La Rosa, Product Marketing Manager at Vital says she is delighted to be working with such great brands, “It’s such an exciting time to be working with Vital and these are wonderful suppliers that have so much to offer. We’ve undertaken a gap analysis and really focused on those who bring something fresh and on-trend to the market. They all bring the innovation that shoppers are looking for and are excellent choices for any outlet seeking to drive footfall.”

Nature’s Greatest Secret and Soap Story have already built their brands in the human health and hygiene category and so the brands come with a great heritage and recognition, as well as a strong focus on quality and consumer insight. 

Soap Story offers an opportunity to reduce waste with its shampoo bars which are light to transport and help to reduce waste resulting from the use of plastic bottles. With six variants, the soaps are presented in attractive packaging which aims to deliver stand out on shelf. Sustainable credentials are carried through with the use of local suppliers and carbon offsetting. Popular natural ingredients like essential oils, aloe vera, and marula oil have been used in the production of the soaps.

Nature’s Greatest Secret is a range based on colloidal silver, long associated with beneficial antibacterial and antimicrobial properties. As a leading player in this market, the company has an emphasis on quality products developed in conjunction with a leading holistic vet. The range includes ear drops, eye drops, toothpaste, multipurpose sprays and tick and flea repellents and shampoos. As pet owners seek to economise on minor ailments, this healthcare category is anticipated to grow in line with fears around the cost of living.

Blue Pet Co offers a supplements range that also relies heavily on local sourcing and manufacture, using seaweed bioactives harvested off the coast of Ireland and clean bioprocessing technologies. The company has supplements for mobility (GoActive), energy (GoFuel), coat/ skin quality (GoShine) and dental health (GoSmile).

Retailers can check out the new lines at www.vitalpetproducts.co.uk or can call 01837 883000 for more information.