In This Issue
Mars Petcare UK plans to axe scores of jobs
Pet care industry expected to grow by 2% this year
National Pet Show attracts nearly 24,000 visitors
Interzoo long-term plan applauded by PetQuip
TastyBone launches a host of new additions at Zoomark
Research backs up award-winning pet food brand
German mail order company seeks UK pet accessories
Get your own copy of Pet Trade Xtra
Pet shop owner caught dealing drugs
CSJ advises pet owners to ‘get Skinny’!
Don’t blame pet shops for puppy farm problems, says leading industry figure
Hot deals at Pedigree Wholesale’s Pet & Aquatic Trade Show
The Innocent Hound launches functional treat range
Take part in Bring Your Dog To Work Day
Pet food brand Webbox creates Mutts Nuts beer
Eye-catching new packaging for LOGIC products
O-fish-al...fish are the most popular UK pet
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The Innocent Hound launches functional treat range



Luxury treat manufacturer, The Innocent Hound, is launching three new treats that are bursting with functional health benefits. 

The superfood sausages contain targeted levels of natural active ingredients such as turmeric, spirulina and aloe vera. They give the products intense colours and flavours, but most importantly they can provide real health benefits.  

Dog owners will know they are not only giving their dog a delicious treat, but one that is going to support their pet’s wellbeing.

The range targets three core areas of health support – dental, skin & coat and joints. 

They are made with single proteins (70-80% ethically sourced, fresh, British meat or fish) and they are all air-dried, grain-free and hypoallergenic.

The Dental Support superfood sausage contains aniseed, (great for freshening breath), and citrus extract - a powerful antibacterial and antifungal remedy that helps prevent the build-up of plaque and tartar. 

Chloe Heaton, of The Innocent Hound, explains: “I’ve lost track of the number of times I have been asked to produce a healthy alternative to mainstream dental chews. Our lamb sausages really could be the answer with these simple but effective ingredients.”

Skin and Coat Support sausages contain the soothing wonder plant, aloe vera, and a sprinkling of spirulina - a natural algae packed full of B vitamins, minerals and amino acids. It is great for helping support a healthy immune system and overall wellbeing.

The Joint Support treat is made with turmeric and ground black pepper. Turmeric contains curcumin and has strong antioxidant and anti-inflammatory properties which are enhanced when mixed with ground black pepper. These sausages are an easy and delicious way of feeding a good dose of turmeric to dogs.

Chloe adds: “We have used exciting ingredients that are benefitting both humans and pets. 

"What makes these treats different is that for our brand, it is much more than just a word on the packaging. 

"We developed this range making sure the sausages contained the necessary quantities of active ingredients to really make a difference.”

These functional treats are available directly from The Innocent Hound woof@theinnocenthound.co.uk, tel: 01937 841175. The pouches contain 100g and RRP is £4.95.

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