In This Issue
Rising star Clara shines light on muzzled dogs
Jollyes encourages job seekers to take pets to interviews
Big designer brands arriving at Just for Pets
PATS ‘show dog’ wins championship prize
Pet store opens its first concession at garden centre
Pet genetics brand launches ‘behaviour insights’ feature
Growing pet firm set to move into bigger premises
The Innocent Hound unveils exciting Christmas range
Chuckit! introduces Eco Fetch toy range
Paleo Ridge expands Classic Range with boneless meals
Get your own copy of Pet Trade Xtra
Pet experts reveals how to stop dogs from destructive habits
Canine safety in the spotlight at Garden Centre Expo
Independent retailers cautiously welcome Employment Bill consultation
Personalised pet bauble in aid of Blue Cross UK
Teenage agility star feeds his dogs on CSJ
The best of last edition of Pet Trade Xtra
Award-winning retailer reveals secrets of success
Pets Choice acquires five brands from PetLife International
PATS 2024 smashes attendance record
New pet category launched by Wolf & Badger
More pet firms should consider apprenticeship schemes
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Pet genetics brand launches ‘behaviour insights’ feature

 

Leading pet genetics brand Wisdom Panel is launching a pioneering behaviour insights feature in its portfolio of dog DNA tests, making it the only dog DNA service to characterise the genetic links driving dogs' individual tendencies, from splooting to anxiety and so much more. 

 

Powered by Wisdom Panel's database of over 4.5 million pets, 1.5 million veterinary medical records, and 200,000 survey responses from pet parents, Wisdom Panel Behaviours empowers pet parents to make more informed decisions about their dog's care. 

 

By gaining a deeper understanding of their unique dog, pet parents can:

  • Tailor training based on their dog's genetic and breed-based predispositions
  • Anticipate potential behavioural tendencies and address them proactively
  • Personalise care based on individual genetic insights

Historically, pet parents have had limited access to genetic information about their dog's behaviour, leaving them to guess what's behind their pet's motion sickness, reverse sneezing, scooting, or even willingness to get wet. Wisdom Panel Behaviours unlocks a new level of understanding that not only helps pet parents make smarter decisions about their dog's care but also strengthens the bond they have with their pet.

 

A huge amount of research and development has gone into Wisdom Panel’s behaviour insights feature,” said Oliver Forman, Genetic Research Director at Wisdom Panel.

 

“We hope the creation of this ground-breaking tool to predict a dog’s unique behaviours, including sociability, weight tendencies, and sleeping habits, will empower pet parents to understand the ‘why’ behind their dog’s quirks, and to build a routine to enable their dog to thrive.”

 

Wisdom Panel performed rigorous analysis to deliver this first-of-its-kind product feature. Instead of identifying one genetic variant per test, Wisdom Panel's behaviour insights are powered by statistical models that rely on hundreds of informative genetic variants and breed ancestry proportions for each behaviour. 

 

Wisdom Panel Behaviours is available now through its website.

Facebook Twitter LinkedIn