In This Issue
Branded pet food brings instant results for independent retailers
How to create your own branded pet food
The Company of Animals acquires Pet Head
HOWND wins prestigious SCOOT Headline Award
Natures Menu aims to transform natural pet food sections
Supreme's Rabbit Revolution flies the flag on welfare
Podgy pets battling to become UK’s ‘biggest loser’
Great response from new firms entering PetQuip Awards
Ancol supports opening of Birmingham Dogs Home centre
Get your own copy of Pet Trade Xtra
Councils still failing to use the latest advice on pet shop inspections
New products in Premium Country Hunter Range
New chair announced for British Dog Groomers' Association
Dog Rocks attending Interzoo 2016
Brits splash the cash on pets but forget about grooming
Burgess Pet Care strengthens nutritional expertise
Cooling Corner for hot dogs from Easidri
Equerry Horse Feeds hit the spot at Bolesworth
The airport with a special toilet for pets
Pet shop given the okay by Environmental Health officials
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Branded pet food brings instant results for independent retailers

An increasing number of independent pet stores are choosing to stock their own branded pet food because it sets them apart from their rivals and results in boosted revenues.

They are taking advantage of the Private Label service being run by award-winning GA Pet Food Partners, which allows a pet store the opportunity to launch its own brand of super premium dry pet food in just seven days.

Oldfields of Ombersely, Worcestershire, is one store seeing instant results. A spokesperson said: “Our own brand pet food is a quality product that gives exclusivity, enabling us to maintain good margins. We love the success stories our customers tell from changing their dogs onto this food.”

Essential Pet Foods has two stores – one in Chertsey, Surrey, and the other in Sunninghill, Berkshire – and they are both benefitting from own label products.

Darren Barnard, from  Essential Pet Foods, said: “We stock ‘own label’ because we like the ingredients – there is no rubbish in the food.

“Own label connects people to our business, so if people want to buy this food, they have to come to our shops.

“The growth has been amazing, starting from a few bags to ordering by the pallet load. Sales keep growing, especially the more we promote it. Grain Free has taken off massively.

“I would recommend it to everyone – retailers, and customers alike. It’s great quality food at fantastic prices, and GA give amazing customer service.”
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