As part of its biggest ever campaign, a contribution from every special pack of Whiskas sold will go towards protecting the world’s wild tigers...
Whiskas has gone into partnership with WWF-UK, the experts in big cat conservation, to help protect the tigers in the wild, of which there are as few as 3,200 remaining.
As part of the campaign, a donation from every special pack of Whiskas sold will go towards protecting a tiger in the wild. The special packs will be available across a wide range of the Whiskas’ best-selling portfolio, including Pouch, Dry, Care & Treats, and retailers are advised to stock-up in advance of heightened demand as consumers look to support the partnership.
The partnership will also be supported by a through-the-line campaign featuring a new Whiskas TV advert highlighting the plight of the world’s wild tiger population.
Senior Brand Manager Clare Wright said: “We are delighted to be partnering with WWF to help protect the few remaining tigers in the wild. At Whiskas we are passionate about all cats, and that includes the world’s big cat population. The future of wild tigers is at a tipping point and the need to act now is crucial as the coming decade will decide their fate. Through our campaign we are encouraging cat owners across the country to join with us and to show their support by protecting a tiger for a day.”
Eye-catching in-store point of sale (POS) units will also be available to retailers looking to engage consumers and raise awareness of the cause. With space at a premium, retailers are advised to stock up in advance and optimise the range of special Whiskas Protect A Tiger packs, which should be sited beyond the established petcare aisle at other points of interruption within their store.
Funds raised from sales of special Whiskas ‘Help protect a tiger’ packs will support WWF’s Tigers Alive Initiative - a global multi-million pound programme which aims to double the number of tigers in the wild to 6,000 in 2022. Whiskas’ funding will have a particular focus on WWF®’s work in the Terai Arc region on Nepal, a project which forms part of this ambitious global programme.
