In This Issue
Aquatic shops face animal welfare nightmare as energy prices rocket
Record number of new products at PATS Telford
What it means to win a New Product Award at PATS
Vets branch opens its doors at leading garden centre
TV vet warns against feeding ‘dangerous’ treats 
Champion Petfoods expands award-winning range
PIF launches new benefit to improve mental health
Peregrine Livefoods opens its doors to customers
Launch of national competition to make dogs famous
Pedigree partnership to extend Karnlea reach
Tillymint Communications to exhibit at PATS Telford
Pet company's dream debut at trade show
Waiting lists for cats soar as cost-of-living crisis takes hold
Get your own copy of Pet Trade Xtra
Bira reveals independents plan price increase and reduction in staff ahead of energy price hike
BETA International is just 10 days away
Scottish MP visits cats adoption centre
New animal industry qualifications available to armed forces leavers
Milo and Luna revealed as top puppy names
The best of last week's Pet Trade Xtra
Independent pet firm strikes deal with retail giant
Meet the woman behind dog fashion brand
Football legend opens new pet superstore in Dorset
Jollyes prepares to open two more stores in Scotland
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Champion Petfoods expands award-winning range

Champion Petfoods has strengthened its range of ORIJEN cat foods in the UK market with Guardian 8 and Kitten.

 

Made in Champion’s award-winning kitchens, the high-quality food supports the health and development of a cat – from its infancy as a kitten and over the span of their lives.

 

The first five ingredients of both ORIJEN Guardian 8 and Kitten, like the rest of the ORIJEN line-up, are always fresh or raw. This emphasises the brand’s ethos of a biologically appropriate diet that cats have evolved to eat, leaving pet lovers safe in the knowledge that they are giving their cat the best quality foods to nourish and grow.

 

ORIJEN Kitten

Specifically formulated for kittens, ORIJEN Kitten provides the nutrients essential for healthy growth. Packed with 90%* quality animal ingredients including chicken, salmon and turkey, this diet ensures muscle development is maintained throughout a kitten’s early years.

 

Brain development and cognitive function is also supported in kittens thanks to the careful combination of WholePrey ingredients; from muscle meat, organs and bones to the most nutritious and tender parts of the prey, along with the naturally occurring DHA and EPA from salmon, mackerel, herring and pollock oil.

 

Aiding digestion for young kittens is another benefit that comes from feeding on ORIJEN Kitten. Not only is it the specially designed smaller kibble size that supports the digestive system but also the infusion of natural prebiotics, such as dried chicory root and fibre from a variety of fruits and vegetables.

 

ORIJEN Guardian 8

Designed specifically for adult cats, ORIJEN Guardian 8 delivers eight valuable health benefits. The EPA and DHA from the wild caught fish and prebiotics from dried chicory root support immune and digestive systems, while the Omega 3 rich oils from wild caught pollock help maintain a healthy coat and skin, as well as joint health. Helping to maintain muscle, eye and heart health, and aiding brain function are also pros of ORIJEN Guardian 8 and its nutritious ingredients.

 

The first five ingredients are fresh or raw quality animal ingredients, such as fresh chicken, raw salmon, raw turkey, raw whole herring and mackerel. This abundance of WholePrey animal ingredients means less supplementation is needed.

 

Colin Rodger from Bern Petfoods, ORIJEN’s Distributor in the UK says: “We’re thrilled to see Guardian 8 and Kitten on the shelves of our stockists all over the UK, bolstering the range of ORIJEN cat food products. Having specialised, quality cat foods for both kittens and adult cats allows us, as well as adoring pet lovers, to protect and encourage each life stage of a cat. We look forward to continuing to bring the best quality foods made by Champion Petfoods enabling them to grow healthy and strong.”

 

 

ORIJEN Guardian 8 is available in two sizes and SRP starts at £7.99 for 340g.

 

ORIJEN Kitten is available in two sizes and SRP starts at £6.99 for 340g.

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