Building on its reputation for using scientific analysis of dogs’ natural feeding and digestive processes, Tribal has developed TLC (Truly Lower Celcius) cold-pressed dog food.

Specially designed to meet dogs’ nutritional requirements, Tribal TLC uses significantly lower temperatures in its production processes which better preserves the food’s nutritional content. 

This grain-free, hypoallergenic dog food appeals to increasingly health-conscious customers who are demanding premium and practical products at a competitive price. The unique nature of TLC is ideally suited to this growing trend, positioning retailers as specialists and allowing them to build rather than duplicate sales.

All of Tribal’s Ingredients are carefully selected for their nutritional value and ease of digestion. 

Fatima Maktari (right), the brainchild and founder of Tribal Pet Foods said: “Everyone at Tribal is passionate about giving dogs the best food possible. 

"We strongly believe that it’s what inside that counts, so every ingredient we use must be both high quality and biologically appropriate for a dog’s nutritional requirement.  If it doesn’t contribute to the overall nutritional value then it doesn’t go in the food.”

A truly cool food

The majority of other cold-pressed dog foods on the market contain a significant portion of ingredients that have been pre-treated at high temperatures (140^oC and above).  This high heat combined with the use of meat meal and fillers significantly reduces the food’s nutritional value.

Using its collective knowledge of science, nature and nutritional requirements, Tribal has developed a unique process that prioritises nutritional performance over ease of production.  By only using high quality ingredients and guaranteeing that at least 98% of all ingredients are processed below 95^oC, the nutritional potential of the food is optimised.

Dr Ronald Thomas, Tribal’s production elder, said:  “A key part of our scientific thinking is to use fresh meat proteins that have only had gentle cooking, unlike the by-products used in many other dry pet foods.  

"It is well known that proteins degrade in terms of their nutritional value through length or higher temperature while cooking, so the objective is for gentle cooking of both the ingredients selected and then during the cooking of the final pet food.  

"This approach has the added benefit of reducing loss of natural vitamins in the ingredients so less need be added for making the 100% complete finished food.  Safety is a priority, so the food is cooked sufficiently to ensure it is free of any pathogens.”

A little TLC goes a long way as TLC nuggets are denser than extruded kibbles so don’t absorb water. This makes them easier to digest and avoids uncomfortable bloating.  As a result pack sizes are smaller, optimising retailer’s shelf space and adding convenience for customers. The on-pack feeding guide helps customers select the right amount of food, whilst the interactive online version also provides a cost per day for their specific dog.

The launch of TLC is being supported with consumer advertising, PR and social media campaigns.  Retailers becoming part of the tribe will also benefit from exclusive offers, promotions and point of sale material to further boost sales.

Tribal TLC is the only cold-pressed dog food to offer the full range of life-stage foods, further increasing customer appeal and promoting long term loyalty.

Adult Turkey

• A blend of fresh turkey, sweet potato, vegetables and herbs specially formulated for adult dogs
• Fresh turkey meat provides a healthy protein source that is less allergenic than chicken.  It is highly digestible and dogs find it very palatable.
• Sizes & typical retail prices: 2.5kg £15.99, 12kg £65.99

Adult Salmon

• The perfect balance of fresh salmon and whole fish hydrolysate provides all the goodness of natural fish, with good fats perfect for a healthy, shiny coat. 
• Tribal TLC also packs in plenty of protein in easily digestible forms in addition to special supplements to support joints.
•  Sizes & typical retail prices: 2.5kg £16.99, 12kg £69.99

Senior Turkey

• The only specialist cold pressed dog food currently formulated for senior and overweight dogs.
• For older or overweight dogs this recipe provides fewer calories balanced by twice as much support for joints in an easily digestible nugget which is kind on the digestive system.
•  Sizes & typical retail prices: 2.5kg £15.99, 12kg £65.99

Puppy Turkey

• The only specialist cold pressed dog food currently formulated for puppies.
• Specially formulated to meet needs of youngsters, these small sized nuggets are perfect for supporting puppies from weaning through to adulthood.
• TLC puppy is higher in proteins and healthy fats which growing puppies need to help them grow happily and healthily. 
• Uniquely, it also contains Brewer’s Yeast which provides mannan-oligosaccharides (MOS) proven to support the immune system.
• Sizes & typical retail prices: 2.5kg £15.99, 5kg £30.99

For more information on Tribal’s range of natural dog food and treats contact the elders on 0800 085 7440 or visit www.tribalpetfoods.co.uk