In This Issue
Hill’s recalls canned dog food over Vitamin D fears
Town centre pet shop shuts after less than a year
Why PATS Sandown is a ‘must-visit’ event
Scientist creates honey product to tackle cancer in pets
Pet food company launches recruitment drive
Bestpets launches scheme to drive business in pet stores
New jobs created by bird food manufacturer
Host of exciting new products from Henry Wag
Award-winning pet food heading for the UK
HOWND to launch Hemp Wellness Treats Starter Pack with free counter display at PATS Sandown
First chance to see Nandi of Africa treats
Beco Pets offers a free cup of tea to everyone at PATS
UK and overseas growth for pet food brand Purely Fish
Pet Trade Xtra produces a digital magazine version
Get your own copy of Pet Trade Xtra
Feefo Gold Trusted Service Award for Natures Menu
PIF supports boarding establishments on Animal Activities Licensing regulations
Dorwest Foundation donates £2,500 to charities
Can vegetarian diets deliver complete and balanced nutrition to cats and dogs? asks PFMA
Wilsons Pet Food takes on Meg Morrison as new Head of Sales
Vetpol to launch as trainer and regulator of SQPs
PIF launches exclusive printing platform for its members
Welcome to LondonCats – the cat equivalent of Crufts!
'All go' for CSJ at Aviemore Sled Dog Rally
The best of the previous Pet Trade Xtra
Owner claims Pets at Home held his dog to ransom
Sales reps in pet trade warned to beware of false promises
HOWND chosen to pitch at Pets and Money Summit
Pie shop opens in closed-down pet store
Different Dog to unveil plastic-free packaging
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Bestpets launches scheme to drive business in pet stores

Bestpets has launched new consumer facing collateral to help its Bestpets Local Retail Club customers to drive sales and to help suppliers raise awareness of their products among consumers.

 

The new collateral includes a resized monthly consumer flyer, new shelf edge labels and redesigned A3 posters. Launched for the Bestpets January 2019 promotional cycle, the redesign has enabled the national pet wholesaler to add an extra promotion to each of its 12 annual promotional periods.

 

The most significant and beneficial changes to the flyer are:

  • The flyer has been resized to a single-fold A4 design, perfect for posting to consumers and with a much more convenient layout when compared to the previous square flyer which had a double-sided gatefold advert that consumers had to fold out to read the deals
  • The new format 4-page flyer now includes extra space for supplier adverts, to support new product launches and brand building
  • Each monthly flyer can now support a 15th, stand-out Premium Promotion, with a specific space designed for editorial coverage to outline the product features and benefits to consumers
  • The flyer has been rebranded with stand-out background (alternating every other month between yellow & blue) and red roundels to highlight the promotional price for each product; a colour combination known to give good value perception.

The new A3 posters and shelf edge labels have also had the same redesign applied as the flyer, providing extra space for more promotions and using red and yellow & blue as the stand-out colours to improve value perception among consumers.

 

Peter Brame, Director of Trading - Pet, said: “Our Bespets Local Retail Club is designed to help drive footfall, increase profit and raise the profile of independent pet stores through keen promotions and impactful Point of Sale.

 

“We are always listening to customer feedback and looking for new ways to develop the Retail Club offer. This redesign has been about improving the value proposition our retail customers can offer consumers, by increasing the number of deals advertised in our monthly promotions and using the most value-creating colours.

 

“A simple change like this can have a great impact for customer sales and also supports our suppliers with more space for promotions and a special monthly feature to highlight product features and benefits for one leading deal.”

 

Tony Charlton, of Tony’s Pet & Garden Supplies in South Shields ,added: “Consumers like the red pricing as it stands out. The posters are bright and stand out overall too - they catch the eye of customers passing by and are easy on the eye.’”

 

The new collateral is available to all Bespets Local Retail Club customers via the Bestpets website or their local depot.

 

For more information about the Bestpets Local Retail Club visit: https://www.best-pets.co.uk/trade/bestpets-local

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