Natures Menu Pet Food is launching a groundbreaking partnership programme with garden centres across the UK. Bringing its Pet Pantry concept to market, this non-seasonal pet food solution is a growth-building opportunity that will drive footfall.

The strategic move marks a significant expansion of Natures Menu's distribution channels, introducing a year-round opportunity for pet owners to access premium pet food in a convenient way.

Natures Menu prides itself on offering nutritionally balanced pet food made from high-quality natural ingredients. The garden centre offering gives pet owners even more flexibility to locally purchase their pet’s favourite meals all year round.

Mark Stayman, National Sales Manager at Natures Menu, said: "We are thrilled to embark on this journey with garden centres, enhancing accessibility to our premium pet food offerings. Our objective extends beyond mere distribution expansion: we aim to establish Pet Pantries at garden centres as go-to destinations for pet parents seeking top-tier nutrition for their beloved pets."

With almost a third of the British population (30%) owning a dog or cat, establishing a pet category will benefit garden centres seeking incremental growth and repeat footfall.

Nikki Richardson, Morely Nurseries, said: "Our pet section has never looked better, having grown more than 40% year-on-year. This is testament to the wide range, premium products and knowledgeable team at Natures Menu – a brand I’m very passionate about. I always encourage my customers to change to raw pet food so their dogs can receive the best from their daily diet.”

Natures Menu offers a comprehensive "one stop shop solution" being the only business covering all pet food technologies under one roof. The brand will showcase its latest offerings including its brand-new Freeze-Dried range at the Glee Trade Show on 10-12th September 2024, at the NEC, Birmingham.

The initial objective for the garden centre partnerships is ambitious, with plans to establish Natures Menu in 600 garden centres by December 2024. The expansion showcases Natures Menu’s commitment to broadening its reach and ensuring accessibility to premium pet food products.

To access the Natures Menu trade portal, visit: https://trade.naturesmenu.co.uk/login